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Press Release Category Sports - Winter Sports - FinnStar Hockey,Inc. Release Date: December 30, 2004

FinnStar Hockey, Inc. to Showcase Products at World's Premier Hockey Trade Show

By FinnStar Hockey,Inc.
December 30, 2004
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FinnStar Hockey, Inc.,TM one of North America`s fastest growing brands and producers of quality ice hockey and sporting goods equipment that are specifically designed to "help enhance the ability of the user to enjoy playing and living" has announced it will be attending the International Hockey Industry Association Trade Show produced by Let's Play Hockey, the world's premier hockey trade show in Las Vegas, Nevada, at the Paris Casino and Resort, January 31 through February February 2, 2005

PR9.NET December 30, 2004 - ONECO, FL - At the International Hockey Industry Association Trade Show, FinnStar will be located between Mission Hockey, Itech & Easton and will showcase the SockJawz™, a patented hockey garter belt designed by hockey players for hockey players which has been a smash hit with players across the globe especially with parents of small children and experienced adult players, as well as the Octopus Coaches Carry-All™ and Officials Bag which is a multi-pocketed, superior quality bag ideal for coaches & officials of not only hockey but all sports.

Founded in 1995 by Terry Vayda and his friend Pat O'Shea, FinnStar Hockey, Inc. is based in Oneco, Florida & Oslo, Norway. FinnStar's management team consists of a who's-who of hockey players and coaches with careers spanning collegiate and semi-pro hockey.

According to Terry Vayda, President and CEO, "FinnStar Hockey's mission is to create products and services for athletes to enhance their ability to enjoy playing."

The SockJawz was the first in a series of hockey accessories that FinnStar manufactures and distributes worldwide. Other products in the FinnStar line include the Octopus Carry-AllTM, to carry all coaching supplies with one hand, not eight arms, and a line of educational books about playing and coaching hockey and all other sports.

FinnStar Hockey announced earlier this year that they had become a preferred partner of the East Coast Hockey League (ECHL) & United Hockey League(UHL) and a supplier to one of America`s largest state hockey associations, Minnesota Hockey.

CEO of the UHL Richard Brosal: "We are delighted that FinnStar has partnered with the United Hockey League", said Richard Brosal, President & CEO of the UHL. "The company and their high-quality products are a perfect fit for the league."

"The SockJawz is patented and has undergone years of testing worldwide, by professional and amateur players of all ages. The SockJawz was designed to give players more comfort and freedom of movement, as well as greater safety from injury," adds Andriopoulos.

The adjustable jaws-like grip holds socks securely while allowing players maximum comfort and freedom of movement (flex-ability and stretch-ability). Young players can put on the SockJawz by themselves quickly and easily. Other features of the SockJawz that Andriopoulos notes are that it is washable, very durable, and has no metal parts.

Butch Jones, Manager of Wesco in Connecticut, one of the Eastern United States' leading dealers of ice hockey equipment, joined FinnStar's family in July. "I'm using the SockJawz myself," says Jones. "And I've sold them ever since using it! I'll never go back to the 'old school' garter belt. Why would I? And the Octopus bag is simply great. More compartments than I could ever think of. It's the ultimate coach's bag."
Scott Battram of Battram Custom Goal Equipment: "I recently received the Sockjawz garter system. After years of using metal buckles and plastic garter clips that eventually would break, and having to always remember to bring along four pennies, to use in place of the broken clips, I thought I would give the FinnStar Hockey product a try. I'll have to admit, I was skeptical at first that just a Velcro like material would hold up the socks of a goalie who is down and up several times a session. But so far so good, the product works great, socks stay in place and all is well. I would recommend this product to anyone who has socks that need to be held up! Overall, if I were to rate this product, I would give it a 5 out of 5. The materials used in construction are all top notch and the sewing is excellent."

Industry Specialists Brian Mc Donough: ""It's safe to say attaching the garter belt is the most teeth-gritting step of gearing up in the locker room. Not anymore, thanks to SockJawz.In addition to ice hockey, the SockJawz garter belt can be also used for inline hockey, floor ball, as well as bandy. SockJawz comes in adult and youth sizes. The suggested retail price for the SockJawz is USD $13.95. The Octopus Coaches Carry-All™ retails for USD $64.95

For more information about FinnStar, Inc.TM, SockJawzTM, other FinnStar Hockey products, or how to become a FinnStar dealer, visit the company's website at http://www.finnstarhockey.com or contact Evan at (941) 752-7322 or e-mail evan@finnstarhockey.com


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FinnStar Hockey, Inc. to Showcase Products at World's Premier Hockey Trade Show


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