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Press Release Category Sports - Soccer - Jim Tunney Associates, Inc. Release Date: October 17, 2007

Jim Tunney, Dean of NFL Referees To Appear at Special Engagement in Sand City, California

By Jim Tunney Associates, Inc.
October 17, 2007
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Motivational Speaker and Author of It's the Will, Not the Skill to sign books and greet his fans.

PR9.NET October 17, 2007 - California, United States - Jim Tunney, local author, motivational speaker and former NFL referee, will be signing his recently released book, It's the Will, Not the Skill( http://www.willnottheskill.com ) at Borders Book Store in Sand City, California on Friday, October 12 at 3pm.

It's the Will, Not the Skill( http://www.willnottheskill.com ) is a professional treatise focused on the principles and philosophies of success as seen through the eyes, mind and heart of football luminary Herman Edwards.

Heralded as the next great sports documentary of our time, Jim Tunney masterfully tells the tale of the life, dreams and accomplishments of one of the great unsung heroes of our time. Tunney's inspiring story begins with Herman Edwards, a Seaside, CA native, and like everyone else he had a dream. Herman Edwards' dream was football. Herman Edwards accomplished his dream coining the phrase "You play to win the game!".

Tunney's inspirational book not only covers the formation of a dream, the implementation of the dream, the accomplishment of the dream, but paints a nearly spiritual portrait of a man who decided to give back, with the same fierce competitive spirit that football taught him.

As Head Coach of the Kansas City Chiefs, Mr. Edwards realized that dream. But his dream didn't stop with reaching the highest level of his profession. Mr. Edward's dream continues, and so does his philosophy of winning.

This past summer Mr. Edwards' conducted a football camp for over 800 young people on the Peninsula. With a "first down" attitude, the camp helps students not only perfect their play on the field but more importantly learn the skills to deal with the fumbles, tackles and blitzes that young men and women face as they become adults.


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Jim Tunney, Dean of NFL Referees To Appear at Special Engagement in Sand City, California


Contact Information of Jim Tunney Associates, Inc. Contact Information of Jim Tunney Associates, Inc.
Phone 1-831-649-3200
FAX 1-831-649-3210
Website http://www.jimtunney.com
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Address Jim Tunney Associates, Inc.
Carmel-by-the-Sea


About Jim Tunney Associates, Inc.

Dr. Jim Tunney was an American football official in the National Football League (NFL) from 1960 to 1991. In his 31 years as an NFL official, Jim Tunney received a record 29 post-season assignments, including ten Championship games and Super Bowls VI, XI, and XII and named as an alternate in Super Bowl XVIII. He is still the only referee who has worked consecutive Super Bowls, and likely will be the only one to do so.


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