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Press Release Category Society - Relationships - Release Date: March 02, 2011

First Online Dating Site Inspired by Women Launches in Australia

March 02, 2011
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Women go "man shopping" and men vie for their attention on, the first Australian dating site where women date on their terms.

PR9.NET March 02, 2011 - Sydney, Australia - On, women add the men they like to their shopping cart to open a communication channel – it's the only way that men can get in touch. Then, they can send one another messages for as long as they like. If the conversation doesn't go their way, women can remove men from their cart just as easily to close the channel.

The concept behind also works well for men. It allows them to take a step back and let women choose them. Guys no longer need to spend hours browsing through thousands of profiles for the perfect match. They also save time and money sending messages that may never be read. All they need to do is create a profile and keep it online for as long as they're available and looking. was inspired by women and the stories of their sometimes unpleasant online dating experiences. On traditional dating sites, it only takes a few men behaving badly to spoil everyone's fun. Internet forums are rife with stories of women receiving aggressive or sexually charged messages from contacts on online dating sites. Likewise, they can also be put off when their inbox is filled with "Pokes", "Likes" or other short messages.

Matt Right, founder of comments: " changes online dating as we've known since the early 90s. For the first time, women date online on their terms and men compete for their attention. The response we've seen from men and women of all ages has been overwhelming".

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Contact Information of Contact Information of
Address Sydney, Australia

About is the only Australian dating service inspired by women. On MrRight, women choose who can contact them. Guys sit back, relax and let them find you. Meet thousands of single men and women interested in fun, friendship or a committed relationship.

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