594,711,936,000 Bracelets & One Women's Dream.
By The Glass Bracelet
October 21, 2004 |
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The Glass Bracelet is the fastest growing direct seller of glass beaded jewelry in the country. Founded with a single idea in mind – to help women help other women, the company distributes products through home parties. The Glass Bracelet empowers women . . .one bead at a time.
PR9.NET October 21, 2004 - Kristen Conrad founded the Glass Bracelet with one thing in mind – to help women help other women. Three years and twenty-three states later, the company is one of the fastest growing direct sellers of glass beaded jewelry in the country. According to Conrad, "beaded jewelry is hot, but most folks don't have the time to design AND construct their own beaded jewelry. My company lets you design your own jewelry without the hassle of putting it together. It's simple and fun."
As an active member of the Direct Selling Association, the company distributes its products exclusively through in-home parties conducted by Glass Bracelet Design Consultants. Unlike jewelry stores that keep jewelry locked in cases, participation at a Glass Bracelet Jewelry Showing is mandatory because customers get to design their own jewelry. The Jewelry Showing begins when a Glass Bracelet Consultant spreads her 250 handmade beads on a table. A short presentation is given at the beginning of each party to explain how and what to design and the remainder of the time is spent in jewelry design. This allows the customers to spend as much or as little time as she wants in designing her jewelry. Consultants and guests don't need to be crafty or handy as no jewelry construction is done at our parties. Professional stringers at the Home Office construct each piece of jewelry to ensure consistent quality.
The uniqueness of The Glass Bracelet concept centers on the customer's ability to design their own jewelry and the overwhelming number of unique designs available. According to Lana Markham, Director of Production "our customers can design over 590 billion unique bracelets." Laughingly, Markham adds "that's a lot of bracelets.""
Conrad's vision for The Glass Bracelet is very simple . . .to provide incredible opportunities for women. "The benefits to our consultants and their families are enormous. Flexible hours allow consultants to spend time with their families. As a mother of two busy boys, I know that flexibility is a must. Between school, church, piano and sports, we are on the go all the time. It is the flexibility in my business that allows me to be with my children so much and still create excellent professional opportunities for myself." The ability to create extra income for families is also very important. "I share this business with everyone because you never know what needs people have that might be fulfilled by becoming a Design Consultant with The Glass Bracelet." Whether it is braces, car payments, groceries, "mad" money, or just social interaction, The Glass Bracelet empowers women . . .one bead at a time.
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