Jivati Disrupts the Beverage Industry with The Release of it's Bold, Holistic Drink Options
Jivati is ushering in a new philosophy to beverages â€" with the launch sparkling waters, hard seltzers, and alkaline waters DevRaj Patel, is calling "The Next Generation of Drinks.
PR9.NET July 27, 2020 - During a period during which other industries are progressing rapidly, tired beverage concepts have remained status quo, and Jivati is pioneering groundbreaking bold drink options for every occasion with fresh and organic ingredients.
Although the typical line of sparkling waters, hard seltzers, and alkaline waters seem run-of-the-mill, the Jivati difference is the ingredients, which enhance the products, distinguishing Jivati within the beverage market. The nourishing ingredients include: botanicals, adaptogens, terpenes, flavonoids. These ingredients â€" when added to sparkling water, hard seltzer, and alkaline water â€" represent a natural essence that the market has not seen to date. Selected to boost energy, focus.
In 2019, Devraj decided to create a company that reflects his attitude about life. Hence, why he chose the word Jivati as his company name. Jivati is a Hindu term derived from the old Indian language of Sanskrit. It means "to be alive." He wasn't born in India, but India was born in him, so he wanted to identify with his family background. Things started to align at this time as he realized his life goal was to help people see the silver lining. He wanted to enhance the lives of people no matter the occasion: work, travel, exercise, health issues, or non-stop partying.
August 3rd, 2020 the crowdfunding campaign for Jivati is going live
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Devraj Patel grew up in a low-income household, which limited many opportunities. His dream of experiencing a fun lifestyle of traveling, shopping, fine dining, and entertainment was out of reach. In his late 20s, life felt a little more balanced and things started to look up. Shortly after, a series of unfortunate events spanning from a close family member receiving a life-threatening illness and the sudden passing of his father. The past four years were the hardest times he had endured, but he strived to remain positive for his family.
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