Cornerstone BioPharma, Inc. Introduces New AlleRx® Dose Pack

BROWSE BY CATEGORY

Health

Resources, Weight Loss

Business

Computers

Entertainment

Games

Home

Science

Sports

Society

Teens

Health - Medicine - 919 Marketing Co.

Release Date: March 05, 2008

Cornerstone BioPharma, Inc. Introduces New AlleRx® Dose Pack

By 919 Marketing Co.
March 05, 2008

SEND

PDF

CONTACT

Specialty pharmaceutical company releases new product for Allergic Rhinitis

PR9.NET March 05, 2008 - Cary, N.C. – Cornerstone BioPharma, Inc., the Triangle-based specialty pharmaceutical company currently focused on the development and commercialization of niche prescription medications in the respiratory arena, today announced a new dose pack to its allergic rhinitis AlleRx® Dose Pack product line. The new dose pack will be available at pharmacies across the United States in early March.

"The AlleRx Dose Pack family of medications has been a great product line for patients and for our company," said Dr. Brian Dickson, Chief Medical Officer of Cornerstone BioPharma, Inc. "This enhancement of the original dose pack offers additional decongestion relief and acts as a logical compliment to the entire AlleRx Dose Pack line."

With "Alert Days, Restful Nights™," the AlleRx Dose Pack family has a patented AM/PM dosing, which provides symptomatic relief of allergic rhinitis without untimely side effects. Generally, decongestants have not been used at night as they have shown to cause alertness and counter sleep, leaving many patients to struggle through the night with clogged sinuses and little relief.

This new medication has the potential to help allergy sufferers across the country. Additionally, nearly 30 million people in the U.S. have reported being diagnosed with allergic rhinitis, an outstanding 20% of all adults and up to 40% of children as observed by the Academy of Allergy, Asthma and Immunology. Many others suffer from allergic rhinitis, but have never been diagnosed.

The new AlleRx Dose Pack maintains the same brand and will be prescribed the same way as in the past. The new AlleRx Dose Pack has no AB Rated, generic equivalents/substitutions. It now comes with the added value of two different decongestants for the same price. Also, the convenient AM/PM dosing is color coded, to reduce medication misuse.

The new AlleRx Dose Pack is launched in time for the approaching the allergy season. It will be available to pharmacies and consumers early March, no generic substitutions are available.

# # #

Download PDF Version:
Cornerstone BioPharma, Inc. Introduces New AlleRx® Dose Pack

Contact Information of 919 Marketing Co.

Website

http://www.919marketing.com

About Cornerstone BioPharma, Inc.

Cornerstone BioPharma, Inc. (www.cornerstonebiopharma.com), located next to North Carolina's Research Triangle Park, is an emerging specialty pharmaceutical company that is currently focused on the development and commercialization of niche prescription medications in the respiratory arena. Cornerstone is actively engaged in strategic licensing of additional prescription products through acquisitions, strategic partnerships and new product development.

CORNERSTONE BIOPHARMA, INC. is a registered trademark of Cornerstone BioPharma, Inc., Cary, NC, USA for pharmaceutical products for treatment and relief of respiratory, allergy, colds and pain conditions.

About 919 Marketing Co.

919 Marketing is a marketing consulting firm and a public relations firm with a proven track record of helping underdog companies of all sizes increase revenue, create a competitive advantage and improve marketing efficiencies.