Prevention Not Management is the Best Cure

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Release Date: December 03, 2009

Prevention Not Management is the Best Cure

By NY PR Diva
December 03, 2009

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Filmmaker and writer, Aiesha Turman announced the launch of the Black Girl Project (www.blackgirlproject.com), a not-for-profit organization whose aims to address the challenges girls face in their daily lives, in addition to helping girls build a strong sense of self, develop healthy relationships and take care of their bodies and minds. As part of World AIDS Day and the global push to increase awareness about AIDS/HIV, the Black Girl Project's first direct action was the release of an internet-based public service announcement (PSA) entitled "Prevent. Don't Manage HIV/AIDS" -- geared specifically towards black women and girls, the largest segment of the population affected by HIV/AIDS.

PR9.NET December 03, 2009 - Brooklyn, NY – According to the Centers for Disease Control, 64 percent of the women who contract HIV/AIDS is African American. This startling fact was one catalyst for The Black Girl Project's (www.blackgirlproject.org) internet-based public service announcement (PSA) for World AIDS Day entitled "Prevent, Don't Manage HIV/AIDS" -- geared specifically to the largest segment of the population affected by HIV/AIDS.To view the PSA, visit: http://blackgirlproject.com/2009/12/02/the-day-after/.

The three and a half minute PSA comes from the perspective of real, young black women and The Black Girl Project's (BPG) founder, filmmaker, educator and writer Aiesha Turman. In the spot, young women look directly in the camera and talk about preventing HIV/AIDS instead of managing it.

"Black women and girls are under siege within their own communities and society at-large," says Turman. "With no comprehensive sex education in many cities, such as New York, and with the high visibility of advertisements for antiretroviral drugs, it is time for direct action targeted toward those most affected by the disease."

As HIV/AIDS is not only devastating communities within the United States, "Prevent, Don't Manage HIV/AIDS" reaches out to the global community by providing a free toolkit for direct action through the Black Girl Project's website. The toolkit is currently available in English, Spanish and French, with other translations to come soon.

Born of Turman's film by the same name, BPG has quickly become an empowerment and leadership initiative. Though waiting to clear the final stages of obtaining 501(c) 3 status, World AIDS Day was thought to be ripe for its initial connection with the black female community at large.

CREDITS FOR PROTECT. DON'T MANAGE HIV/AIDS

Participants:
Amanda Rivera
Netchem Hairston
Patrice Perry
Tiffany Coley
Courtney James

Filmed/Photographed:
Aiesha Turman, Black Girl Project

Photographed:
Nasheim Williams

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Prevention Not Management is the Best Cure

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About BLACK GIRL PROJECT

The Black Girl Project (BPG)aims to address the challenges girls face in their daily lives, in addition to helping girls build a strong sense of self, develop healthy relationships and take care of their bodies and minds. Black women and girls are under siege within their own communities and society at large. Not only are they more likely to contract HIV/AIDS, and other STDs, they are at high risk for physical and sexual assault, and death from ailments such as diabetes, obesity and hypertension. In addition, they are more likely to be living in poverty. BPG addresses the critical worldwide problem of low self-esteem, lack of education, poverty rates and issues specific to black girls regardless of ethnicity. BPG is designed to foster positive self-esteem, critical thinking, leadership, academic achievement, community service and entrepreneurial skills among girls, ages 8 to 17, in the US and worldwide. For more information about the Black Girl Project, visit: www.blackgirlproject.org.

About NY PR Diva

NY PR Diva is a New York-based boutique public relations firm catering to the fashion and entertainment industries. For more information about us, please email nyprdiva@gmail.com.