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Press Release Category Health - Environmental Health - JSW Media Group Release Date: June 12, 2008

Concrete2Green: Speaking the International Language of Soccer


By JSW Media Group
June 12, 2008
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A Harlem-born grassroots organization aims for change as they focus on freestyle street soccer as a mode to bring about inner city development and social revitalization while at the same time addressing environmental issues.

PR9.NET June 12, 2008 - Charlotte, NC - Concrete2Green, LLC (C2G), a grassroots organization founded in Harlem, New York and headquartered in Charlotte, NC, is the Corporate Envoy of ground level social work for the excessively paved 21st century city . A maverick in community building, C2G utilizes futsal, the international moniker for freestyle street soccer, as their vehicle for social change. The company enters once abandoned fields of recreation in urban areas and revitalizes them, giving cities safe, pristine Edens for play. C2G supports "green" initiatives in the inner city, promoting healthier living while addressing environmental concerns. The fresh locales serve as a central hub for the community, culture and creativity, returning a sense of kinship and pride back to the inner city.

C2G's co-founders, Akbar Majeed and Irvine Smalls, Jr., are revolutionizing not only how soccer is perceived, but how it is played. The company's deeply held conviction is that soccer is not just a sport; it is an approach to metropolitan altruism. Futsal is a new concept to the American soccer enthusiast, and C2G assumes the mantle of Ambassador, popularizing the international soccer phenomenon in the U.S.

"Outside of the obvious reasons why sports are good for youth, particularly inner city youth (keeps them focus, provides structure, helps fight obesity and the list goes on) our organization allows us to expose and attach them to the global community," Smalls explains. "This will broaden their experiences, and let them see that there are opportunities beyond their neighborhoods and the borders of the U.S."

C2G is about accessibility, stimulating a climate of inclusion where youth (particularly those of African, African American and Latino descent) from traditionally neglected communities are given the same opportunities as their suburban counterparts. C2G will orchestrate the rebirth of soccer in order to level the playing field in myriad ways. Via C2G's "GreenTop Initiative," the company provides more than the opportunity to learn about the game of soccer; it will ensure positive community involvement, encourage athletic activity and give children an opportunity to learn about different cultures, opening a new world that extends past their city block. For more information, visit www.concrete2green.com.


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JSW Media Group specializes in assisting individuals, small businesses and non-profit organizations with all of their communication, marketing and public relation needs.

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