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Press Release Category Entertainment - Radio - Swatton Live Release Date: October 04, 2009

Cheap Cabernet: A Friendship Book Launch Partners with Balistreri Vineyards October 6 Launch Party Garners Global Support

By Swatton Live
October 04, 2009
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Denver, CO—Denver-based author, Cathie Beck's new, award-winning memoir, Cheap Cabernet: A Friendship, publishing on Tuesday, October 6, 2009, announces a partnership with Balistreri Vineyards in Denver.

PR9.NET October 04, 2009 - Balistreri Vineyards will produce, label, bottle, ship and give away free Cheap Cabernet bottles of Cabernet Sauvignon — joining author Cathie Beck, and the over two million attendees to the "Cheap Cabernet: Vino for Every Vixen ParTAY" at

The Book Launch is a world-wide celebration of women, friendship, irreverence and joi-de-vivre, and the launch anticipates Best Seller Status for Cheap Cabernet in several book categories, with buyers purchasing the book only on the popular book buying site. Cheap Cabernet: A Friendship is available for sale at on October 6, 2009 at 12:01 a.m.

"We have over three dozen business partners and are giving away thousands of dollars in free bonus gifts to book buyers, plus additional thousands of dollars in contest prizes — and those prizes now include Balistreri Vineyard signature wine," says Beck. "Balistreri is the best in the business, a long-standing, multi-generational Colorado winery, and we are thrilled to join forces in what's become a regional and global force of unbelievable support."

In addition, a portion of all book proceeds will be donated to the Colorado Chapter of the National Multiple Sclerosis Society.

This week, former Rocky Mountain News Books Editor, Patti Thorn, endorsed Cheap Cabernet: A Friendship:

Cathie Beck's Cheap Cabernet is a vintage tale, a female buddy story chock full of the stuff of life: tears, laughter and love in the darkest of times. You won't put it down until the final page -- at which time a box of Kleenex and a glass of cabernet, cheap or otherwise, would be wise to have on hand: the first to deal with the story's denouement, the second to toast Beck's triumph.

Cathie Beck is "The Wine Wench" columnist at KUVO 89.3 FM and for ColoradoBiz Magazine, and is the recipient of several awards, including the Scripps-Howard Award for Excellence in Journalism, winner of the University of Colorado's Dean's Grant Award for Writing, and multiple winner of the Louisiana Press Women's and Denver Press Woman's Writing Awards. Portions of "Cheap Cabernet" won Denver Press Woman's Writing Awards.

"Over $3,000 in gifts are free to Cheap Cabernet buyers," says Beck. "Hay House Publishing is giving away gifts, as are a number of other best-selling authors, retailers and businesses."

Additionally, contests to win prizes include designer clothing, and award-winning art and photography — in addition to the Cheap Cabernet signature wine. All details of the "Cheap Cabernet: Vino for Every Vixen ParTAY" will be available on September 15 at

"Cheap Cabernet: A Friendship's" followers and endorsers grow in number daily," says Beck. "But what is most thrilling is that readers around the world, including book group members and people in publishing worlds are widely championing the book. The reaction is truly humbling — and unbelievably exciting."

Check out Cathie Beck's interview on

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Swatton Live provides outstanding services to help customers develop a web presence through the use of social networking, teleseminars, webinars as well as live seminars. We also provide extensive support in updating your existing site to provide more of a user friendly site.

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