EMI label Catalogue launches a viral quiz to test 'how rock are YOU?' to support launch of Rock School DVD
This week, EMI Music UK label, EMI Catalogue, launches a viral quiz to promote the new DVD of the hit TV show Rock School, which is being released on the 18th November.
PR9.NET November 14, 2005 - Targeting primarily 30 plus year old males, this amusing, tongue-in-cheek style quiz, asks players a series of multiple choice questions to see if they are as 'rock' as presenter of the TV show and ex Kiss band member, Gene Simmons.
The quiz has been built by digital agency Ward 404 and includes 15 quickfire questions, giving a 'rock n roll' style scenario, asking the player to choose from a, b, or c on what they would do in a particular situation. Scores are then calculated to find out whether they are rock enough to bite the head off a bat. Or is a creme egg the most dangerous thing they bite into?
Andy Way, digital media manager at EMI Catalogue, comments: "The idea was to see if the spirit of rock is still out there. Or are we now a nation of Keane fans? I suppose that it might be a good way of raising awareness of the DVD release in a creative way in a terrifyingly crammed Christmas market, but that's completely coincidental. Surely it's more important to find out whether people's favourite rock 'Dave' is Dave Grohl, Dave Gahan or Dave Lee Travis."
This campaign will be sited on www.emicatalogue.com/rockschool, the Raft, EMI's award winning music news website, www.the-raft.com, Channel 4's Rock school site, www.channel4.com/entertainment/tv/microsites/R/rockschool/, and distributed to the EMI database, with the DVD available for sale from the 18th November.
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