EMI to incorporate digital downloads and real tones on kylie.com website
Fans get to own a Kylie email address in EMI Music’s branded email service
PR9.NET November 29, 2004 - For the first time, digital downloads and real tones will be available to fans on the official Kylie website. The new sections coincide with the launch of her greatest hits album, 'Ultimate Kylie', which will be released on 22nd November. In addition, a new branded web-based email service will allow fans to create customised email address. EMI Music UK has created a number of email addresses, such as firstname.lastname@example.org that will be reserved and offered as prizes in competitions.
Kylie.com was designed and created by EMI's Digital Media division, the specialist inhouse team responsible for the digital activity across all EMI Music's individual music labels. Alongside the new downloads and real tones, the team has also reskinned the site to reflect the album artwork on 'Ultimate Kylie'.
Lisa Gower, Digital Media Manager at Parlophone, comments, "In providing digital music content for the first time on Kylie.com, EMI is offering fans a further channel to directly access Kylie's official music. Moreover, the launch of the downloads and real tones has been specifically scheduled to coincide with the release of Kylie's greatest hits album. This ensures Kylie fans have a greater choice in where and how they can listen to her music."
A comprehensive selection of Kylie's recent hits will be available as digital downloads, while the available real tones will include 'Spinning Around' and 'Love at First Sight'. The digital downloads will cost 99p per track and the real tones will cost £3.50 each.
The new digital merchandise is the latest addition to this comprehensive and authentic Kylie website. Kylie.com also offers official screensavers and wallpaper, a full biography, a comprehensive discography, a gallery of magazine covers and a video gallery with exclusive behind the scenes footage. Additionally, for the first time, fans will also be able to buy a wide variety of official Kylie merchandise through the website, including CDs; 'Love Kylie' lingerie; calendars; Kylie dolls; posters; t-shirts and other items of clothing.
For each of Kylie's future single launches, the website introduction page will also be redesigned to reflect the single's artwork. Kylie's next single, 'I Believe in You', will be released on 6th December.
EMI brought Kylie.com inhouse in 2003 and re-launched the website to coincide with the release of the 'Body Language' album and the 'MONEY CAN'T BUY' launch show at the London Apollo. The website is content managed by a dedicated inhouse webmaster at EMI Music UK.
# # #
About immediate future Limited
immediate future Ltd is an independent public relations (PR) and communications consultancy, specialising in media, creative and digital industries. The team is highly experienced in both corporate and business-to-business PR. We have a proven track record with clients ranging from public and private companies, to 'not for profit' organisations.
The company is founded on three core principles: in- depth industry knowledge, professional standards and accountability. We use these foundations to deliver a holistic approach to reputation management with proactive and creative PR strategies, trusted on- and off-line media relations, and a vast array of PR tactics. The result is high-quality public relations that makes our clients’ lives easier and brings real business benefit.
|Recent News Headlines
|Industry Category of Current Press Release