Xlibris Author, Fred Glueckstein, Sees Results From Well-timed and Persistent Marketing Campaigns
By Xlibris Corporation
June 27, 2006 |
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Xlibris author to speak at the Baseball Hall of Fame 2006 Authors Series
PR9.NET June 27, 2006 - Sykesville, Maryland – Fred Glueckstein, author of The '27 Yankees, has been asked to speak and hold a book signing on July 7, 2006 at the Baseball Hall of Fame in Cooperstown, New York. This is one of many engagements Glueckstein has been asked to attend largely as a result of his grass roots and online marketing efforts.
The '27 Yankees was published through Xlibris, the leader in print on demand publishing. Glueckstein decided early on to go with Xlibris as he was looking for absolute design and content control over his book as well as extensive marketing and distribution support. Xlibris provided everything he was looking for in an affordable package. With Xlibris' support, Glueckstein launched a wide-ranging marketing strategy that included sending galleys to libraries and bookstores, handing out business cards to everyone he met and sending out press releases to an online targeted audience. These efforts paid off with book sales.
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 Xlibris Author, Fred Glueckstein, Sees Results From Well-timed and Persistent Marketing Campaigns
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