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Press Release Category Computers - Software & Shareware - Digital River, Inc. Release Date: February 06, 2004

Digital River Launches Multi-Channel E-Commerce Operations for LIUtilities


By Digital River, Inc.
February 06, 2004
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Digital River, Inc. (NASDAQ: DRIV ), a global leader in e-commerce outsourcing, today announced that it signed an e-commerce agreement with LIUtilities, a leading developer of software solutions for computer management and data security. Based on the agreement, Digital River is providing LIUtilities with a multi-channel e-commerce solution to support the online marketing and sales of its award - winning system utilities. The recently launched initiative includes a branded online store built and managed by Digital River and located at www.liutilities.com , as well as access to Digital River's multi-channel online sales network, which is comprised of hundreds of online retailers, content sites and portals.

PR9.NET February 06, 2004 - "By leveraging our world-class e-commerce platform, proven e-marketing services, and vast network of software publisher clients and online retailers, we have been able to help thousands of companies grow their online businesses," said Dave Alampi, Digital River's vice president of marketing. "Our e-marketing services in particular continue to offer a strong value proposition and compelling reason for companies to outsource their e-commerce operations to us. To optimize exposure and drive sales for our clients' products, we help them devise multi-channel e-marketing strategies that they then use to implement a variety of e-marketing campaigns and programs. Clients that use a combination of Digital River's e-marketing services can grow their online sales up to three times more than clients that do not utilize our e-marketing services ."

Digital River is not only providing LIUtilities access to its multi-channel online sales network, but also handling all of the services necessary for running the company's branded e-commerce site, located at www.liutilities.com . Digital River recently launched the e-commerce site, and is providing order management, fraud prevention, customer service, e-marketing and digital product fulfillment. Visitors to LIUtilities' online store may purchase and immediately download LIUtilities' WinTasks, WinBackup and SpeedUpMyPC.

"To further support the growth our company is experiencing, we decided to move our online operations to Digital River to capitalize on its complete outsourced e-commerce solution," said Johan Malmberg, LIUtilities' marketing manager. "The robust offering Digital River provides, including its advanced shopping cart system, online sales network, third-party promotional opportunities, and e-mail marketing tools, helps us provide the best possible shopping experience for our growing customer base. As we look forward to the remainder of 2004, we plan to leverage Digital River's e-commerce expertise and world-class e-marketing services to help us target not only the consumer, but also the business market, a key goal for LIUtilities."


# # #

Contact Information of Digital River, Inc. Contact Information of Digital River, Inc.
Phone 952.646.55811
Website http://www.digitalriver.com
E-Mail E-mail Address Protected
Address Digital River, Inc.
Corporate Headquarters
9625 West 76th Street, Suite 150
Eden Prairie, MN 55344

About LIUtilities

LIUtilities was founded in 1999 by a group of IT professionals. Since then LIUtilities has become a leading developer of software solutions for computer management and data security. LIUtilities is now owned by Uniblue Systems Limited.

Uniblue Systems Limited is located in Europe, Malta. For more details about LIUtilities and Uniblue Systems Limited, visit the corporate Web site at www.liutilities.com.


About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.

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