Digital River to Launch Branded, Try-Before-You-Buy E-Commerce Site for Computerworld
Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it signed an e-commerce agreement with Computerworld, adding the industry-leading content publisher to its growing trialware channel. Based on the e-commerce agreement, Digital River will build and launch a private-label, try-before-you-buy (TBYB) e-commerce site to provide the publisher and its customers access to Digital River's library of trialware software. Digital River's trialware library, which represents a collection of TBYB software titles from small and large publishers, features computer utilities, games, and business, graphic and Internet applications.
PR9.NET January 26, 2004 - "Our multi-channel e-commerce network continues to attract industry-leaders and expand in size and reputation," said Joel Ronning, Digital River's CEO. "Adding Computerworld to our trialware channel is a testament to the strength of the e-commerce offering we have built over the years.
"Because of the solid network of relationships that Digital River has established with not only thousands of software publishers and authors, but also content publishers, portal sites and online retailers, we are in a unique position to help these groups forge mutually beneficial channel partnerships that would be difficult for them to establish on their own," continued Ronning. "By helping software publishers and authors deliver their products to multiple e-commerce channels through an established software library, we can help them generate greater market exposure for their products. At the same time, we can help the channel partners open new revenue streams by providing them access to a ready-made software library that they resell online, quickly expanding their online product selections and ultimately generating traffic and sales for their e-commerce stores."
To cater to its customer base, Computerworld's site will be built to reflect the content publishers' unique brand. Greeted by a familiar site design, customers visiting the site will be able to browse through an online library of TBYB software titles and download free trialware software programs for a limited time period with the option to purchase them at a later date. Digital River will not only host the site and provide access to its trialware software library, but also handle payment processing, fraud, customer service, reporting and digital downloads for the e-commerce site.
"As The Voice of IT Management, we have a large, highly loyal reader base, making Computerworld.com the largest and most sought-out enterprise IT destination online for IT managers," said Rick Broughton, CIO and vice president of online for Computerworld. "Partnering with Digital River to offer a TBYB software library is just the latest example of how we are continually enhancing the site to meet our users' needs. This partnership also allows us to continue diversifying our online revenue streams."
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Computerworld, the “Voice of IT Management,” is the most trusted source for the critical information needs of IT management. Through its weekly print publication, Computerworld.com Website, focused conference series and custom research, Computerworld's integrated offerings form the U.S.-based hub of the world's largest (58-edition) global IT media network. Computerworld has won more than 100 print and online awards for editorial and design excellence in the past five years, including a Jesse H. Neal Award for “Best News Coverage,” 22 ASBPE awards and BtoB Magazine's “Media Power 50” in 2003. In print since 1967, Computerworld currently has a guaranteed rate base of 180,000, a total print audience of 1,846,000 (according to IntelliQuest CIMS v.9.0), and an online audience of over 900,000 unique monthly visitors (according to DoubleClick). Breaking news and resources for IT management are available at www.computerworld.com.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.
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