BlueStar to Distribute RFID Products from FEIG Electronics

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Computers - Mobile - BlueStar

Release Date: May 21, 2008

BlueStar to Distribute RFID Products from FEIG Electronics

By BlueStar
May 21, 2008

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These additions will allow BlueStar to offer end-to-end RFID solutions.

PR9.NET May 21, 2008 - Florence, KY - BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products, has reached an agreement to distribute the FEIG Electronics line of RFID products. BlueStar is now selling FEIG's RFID products through both its United States and Canada offices.

FEIG Electronics will be a marquee addition to BlueStar's RFID line-up. Its products complement BlueStar's distribution model of providing quality, end-to-end RFID solutions that include mobile and fixed RFID readers, printers, smart cards/labels, portals, software, and related professional services.

FEIG has a deep history in LF and HF RFID hardware innovation and continues to invest in a range of new technologies and markets with its UHF products. The company provides its passive High-Frequency (HF) and Ultra-High Frequency (UHF) Generation 2 (Gen 2) reader products in a number of applications including Library Media Management, Healthcare, Manufacturing, and Asset Management. FEIG is engaged globally with leading System Integrators and Value-Added Resellers. Distribution will fulfill a critical role in ensuring easier deployment of RFID technology across those markets served by BlueStar.

"Our partnership with BlueStar will give FEIG the opportunity to reach more customers and increase sales to resellers and integrators that are outside of our current distribution channels," says Klaus Schoeke, National Sales Director for FEIG Electronics. "We offer BlueStar customers access to a complete line of RFID readers at all frequencies."

"This is a notable addition to BlueStar's product portfolio," says Dan Miller, RFID Program Manager at BlueStar. "I have worked with FEIG 13.56 MHz technology since HF became widely available 12 years ago. It was the finest product available then, and continues to be today. We are ready to assist them in fulfilling RFID product demand throughout the channel, as well as helping the company develop sales opportunities with the technology's potential to create new business models."

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BlueStar to Distribute RFID Products from FEIG Electronics

Contact Information of BlueStar

Phone	800-354-9776, ext. 3275
Website	http://www.bluestarinc.com
E-Mail	E-mail Address Protected
Address	24 Spiral Dr. Florence, KY 41042

About BlueStar

BlueStar is the fastest growing distributor of POS, Auto ID, RFID, and Mobility products with offices throughout the USA, as well as in Latin America and Canada. We provide a variety of direct avenues for Vendors to inform and guide their VAR Partners in growing their businesses with both educational and business-development services.