deltathree Selects Pontis to Offer Personalized Promotion Support for joip, Its Newly Formed Consumer Brand

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Release Date: July 12, 2007

deltathree Selects Pontis to Offer Personalized Promotion Support for joip, Its Newly Formed Consumer Brand

By Pontis
July 12, 2007

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Pontis today announced that the Pontis Marketing Delivery Platform has been selected by deltathree, Inc.

PR9.NET July 12, 2007 - LONDON, UK – Pontis today announced that the Pontis Marketing Delivery Platform (MDP) has been selected by deltathree, Inc. (NASDAQ: DDDC), a leading provider of SIP-based Voice over Internet Protocol (VoIP) solutions for service providers and consumers worldwide, to provide personalized promotion support to joip, deltathree's newly formed consumer brand. joip powers the VoIP service of Panasonic's new GLOBARANGE hybrid landline/VoIP phone.

GLOBARANGE phone owners automatically become part of the global joip community, where members can call each other around the world for free, and enjoy a wide variety of advanced features and services. For enhanced customer service, joip will present members with individualized offers through the Pontis MDP. joip enabled GLOBARANGE phones will be available this summer in the United States, Canada, Brazil, Mexico, Australia, Hong Kong, the United Kingdom, Ireland, Spain, Germany, Austria and Russia.

"We look forward to collaborating with Pontis on customizing our VoIP offering to better serve our customers and to grow our joip business worldwide," stated Tomer Treves, deltathree's Consumer Group Managing Director. "Not only will joip be able to adapt to local needs, but it will be able to provide further convenience and cost-savings with individualized offers. The Pontis MDP supports our strategy of continuing to enhance the end-user experience and value, while expanding the foundations of the global joip community."

"We are pleased to be supporting joip, the exclusive VoIP service provider for Panasonic's GLOBARANGE series of hybrid 2-line cordless phones," said Michael Kerbis," CEO of Pontis. "Pontis supports the rapid implementation of a variety of compelling real-time marketing programs that provide subscribers with the most relevant offers at the most effective time. Pontis will also enable joip to analyze the effectiveness of its offers and respond rapidly to the needs of the market."

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deltathree Selects Pontis to Offer Personalized Promotion Support for joip, Its Newly Formed Consumer Brand

Contact Information of Pontis

Phone	0118 989 5600
Website	http://www.pontis.com
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About Pontis

About Pontis
Pontis is the creator of the world’s first Marketing Delivery Platform™ that enables Mobile, TV, and VoIP communication service providers to target customers with personalized marketing offers on the fly.

Pontis is dedicated to empowering communication service providers to provide customers with the optimal product offering and purchasing experience, while dramatically lowering costs and shortening time to market. The Marketing Delivery Platform™ provides an end-to-end solution for marketers to engage their customers in real time, using the right offer and the right terms, at just the right time.

Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers, significantly enhances all aspects of customer relationship management and genuinely impacts their ARPU, customer loyalty and lifetime value.
To find out more about Pontis visit www.pontis.com.