Press Release PR9.NET
Home Submit Press Release Search Archives
Press Release
Advanced Search
BROWSE BY CATEGORY

Computers Computers
Education, Hardware
Linux & Open Source
Internet, Organizations
Multimedia, Mobile
Operating Systems
Science & Technology
Software Development
Software & Shareware

Business Business
Entertainment Entertainment
Games Games
Health Health
Home Home
Science Science
Sports Sports
Society Society
Teens Teens
Press Release Category Computers - Internet - immediate future Limited Release Date: July 07, 2005

Logan Tod warns e-tailers about discount code scams on eBay


By immediate future Limited
July 07, 2005
Send SEND Print PRINT Download PDF Version PDF Contact immediate future Limited CONTACT

Logan Tod today warns website owners that consumers are selling promotional discount codes on eBay, which is leading to reduced profitability and a decline in customer loyalty.

PR9.NET July 07, 2005 - Matthew Tod, CEO of Logan Tod, says: "Through web analytics we have identified an increasing number of site visitors who are actively searching out and using promotional codes.

"These codes entitle customers to product discounts at retailers such as Tesco, and although they are meant to be for selective consumers they are being readily sold on eBay. This is altering website conversion rates and ultimately affects potential revenue generation."

Logan Tod works to improve conversion rates for e-commerce sites such as Littlewoods, I Want One Of Those (IWOOT), and Mothercare. Tod says: "We are advising our clients to put in place tighter controls on their promotional codes and to ensure that they are non-transferable."

Affiliate websites have also jumped on the discount code bandwagon. Sites like www.promotional-code.co.uk are collecting promotional codes and are using them to generate sales from retailers such as Dixons and Argos. This means that retailers have to pay the affiliate and allow the discount for orders generated through these sites.

One possible alternative to offering lower prices to selected customers, is to adjust prices based upon consumer behaviour. This means that a first-time visitor to a site, for example, may be offered a lower price. However, as has happened in the US recently, this practice of "price customisation" has led some to very unhappy customers.

Tod is aware of the controversy this has caused in the US, saying: "Price customisation is behavioural targeting gone bad and it is not something I would advise our clients to do to counter the discount code issue.

"Shopping habits are changing and loyalty is in decline. Consumers shop around more, using tools such as Froogle. If price customisation was to become widespread in this country it would drive the decline of loyalty even faster."

The reason e-tailers are using price customisation in the US is to retain loyal customers who generate the highest sales, whilst discouraging bargain hunters who are less profitable. However, in some cases those who buy the same brand on a regular basis, without looking at alternative products on the site, can be charged a higher price.


# # #

Download PDF Version Download PDF Version:
Logan Tod warns e-tailers about discount code scams on eBay


Contact Information of immediate future Limited Contact Information of immediate future Limited
Phone 0845 408 2031
Website http://www.immediatefuture.co.uk
E-Mail E-mail Address Protected

About Logan Tod & Co

Logan Tod & Co is an independent web agency, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharpes Bedrooms, Littlewoods, Adept Scientific and Yes Car.


About immediate future Limited

immediate future Ltd is an independent public relations (PR) and communications consultancy, specialising in media, creative and digital industries. The team is highly experienced in both corporate and business-to-business PR. We have a proven track record with clients ranging from public and private companies, to 'not for profit' organisations.

The company is founded on three core principles: in- depth industry knowledge, professional standards and accountability. We use these foundations to deliver a holistic approach to reputation management with proactive and creative PR strategies, trusted on- and off-line media relations, and a vast array of PR tactics. The result is high-quality public relations that makes our clients’ lives easier and brings real business benefit.



Recent News Headlines
  • Keytocasino.com Creates a Comprehensive Database on Online Casinos, Bonuses, and Games.
    Keytocasino.com has created a valuable instrument to guide players in online casino world. A fully searchable comprehensive database of online casinos, bonuses, and games now has all the necessary information that would help any player enhance their gambling experience. ...

  • New Book Details Mobile Data's Rein in the 4G World
    According to this book, mobile data revenues surpassing voice services, just when LTE is taking off, is no coincidence ...

  • Enness Private Clients arranges £25 million loan – biggest in its history
    One of our final deals of 2013 reinforced our reputation for high net worth expertise as we successfully completed a record breaking advance. For five months we worked alongside our client and a leading private bank and, just before Christmas, we finalised a £25 million loan facility. ...

  • New Book Release by noted author Dr. Barbara Sinor
    The Pact: Messages from the Other Side takes the reader on an adventure through time while weaving tales of love and determination. A vow between the author and her husband finds us tracing the steps of present and past lifetimes devoted to uncovering the mysterious cycles of life, birth, death, and rebirth.
    The author shares the stories of some of her past lives and the insight she gained by channeling her departed husband's words. She shares lifetimes spent in Atlantis and Egypt, as well as, many other time periods. Barbara's stories resonate with readers because of their integrity, detail, documentation, and the sincerity with which they are expressed. Join the author as she searches with her departed husband to reveal their souls' explorations through time and space. The Pact is a fascinating mixture of contemporary memoir and past lifetime narratives reconstructed to allow the reader a glimpse into the metaphysics of life. ...

  • Autistic Writer and Activist Puts Representation Ahead of Awareness, Acceptance
    A Michigan writer and disability activist discusses the scope of his next project and why balanced a balanced representation of autistic characters' experiences is important in the entertainment industry. ...

More Press Releases
Industry Category of Current Press Release
    Copyright © 2004 - 2013 PR9.NET - All rights reserved RSS Feeds Submit Press Release Terms of Service Privacy Policy