Viva the weekend: NIVEA launches interactive microsite that organises a girls' night out

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Release Date: May 17, 2005

Viva the weekend: NIVEA launches interactive microsite that organises a girls' night out

By immediate future Limited
May 17, 2005

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This week, NIVEA launches an online campaign to promote its 'Soft' range of products, a multi-purpose moisturising cream for women.

PR9.NET May 17, 2005 - Conceived and designed by Skive Creative, the execution takes the form of a microsite that features an interactive 'invitation' mechanic. Consumers can enter their friends' names and emails and a venue, then choose from a series of drop down menus and images to create and personalise the invitation email. This is the third interactive campaign that Skive has created for Nivea. Previously, Skive has developed campaigns for NIVEA For Men, NIVEA Body and NIVEA Visage Young.

Hannah Sketchley, Assistant Brand Manager, of NIVEA, comments, "The Easy Fridays campaign aims to make going out quicker and easier, just like NIVEA Soft. This fun and vibrant microsite highlights Skive's understanding of how to connect with the brand's core audience and communicate the brand messages."

The campaign targets women aged 18 to 26 and will be distributed by email to 200,000 women by Buongiorno through Carat Interactive.

Sean Singleton, Managing Director, at Skive Creative, comments, "The Easy Fridays campaign takes the core brand values of NIVEA Soft and replicates them in a fun and entertaining interactive environment. The microsite effectively extends NIVEA Soft's key brand message of making it easier and quicker for women to go out in the evening."

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Viva the weekend: NIVEA launches interactive microsite that organises a girls' night out

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About Skive Creative

Skive Creative is one of the fastest growing digital agencies, with a strong reputation for developing engaging and effective interactive content. The company works with clients to assist them in connecting to consumers through engaging and innovative online content.

Recent Skive campaigns include Sky, Sony PlayStation, totesport, NIVEA

Other Skive Creative clients include: Centrum, Hawaiian Tropic, Sport Telegraph, Wrigley's, The Independent, 32Red.com, Royal Bank of Scotland, Teletext, Hallmark and adidas.

About immediate future Limited

immediate future Ltd is an independent public relations (PR) and communications consultancy, specialising in media, creative and digital industries. The team is highly experienced in both corporate and business-to-business PR. We have a proven track record with clients ranging from public and private companies, to 'not for profit' organisations.

The company is founded on three core principles: in- depth industry knowledge, professional standards and accountability. We use these foundations to deliver a holistic approach to reputation management with proactive and creative PR strategies, trusted on- and off-line media relations, and a vast array of PR tactics. The result is high-quality public relations that makes our clients’ lives easier and brings real business benefit.