Press Release PR9.NET
Home Submit Press Release Search Archives
Press Release
Advanced Search

Computers Computers
Education, Hardware
Linux & Open Source
Internet, Organizations
Multimedia, Mobile
Operating Systems
Science & Technology
Software Development
Software & Shareware

Business Business
Entertainment Entertainment
Games Games
Health Health
Home Home
Science Science
Sports Sports
Society Society
Teens Teens
Press Release Category Computers - Internet - immediate future Limited Release Date: April 01, 2005

AOP urges Web Publishers to explore Geo-targeting

By immediate future Limited
April 01, 2005
Send SEND Print PRINT Download PDF Version PDF Contact immediate future Limited CONTACT

The UK Association of Online Publishers (AOP) calls for web publishers to make more of the benefits of targeting content based on location.

PR9.NET April 01, 2005 - The call follows an AOP briefing held today (16th March) to address the applications of geo-targeting. As online measurement and targeting technologies develop, so do the opportunities for delivering content and advertisements tailored to where a website user is geographically located.

Today's AOP geo-targeting briefing was held in response to calls from members and geo-targeting companies for publishers to better understand the opportunities offered by geo-targeting, and the ways it can help online publishers target online quality, branded content and advertising.

Mike Seery, chief information officer for The Economist and chair of AOP's technical working group, introduced and moderated the session. He said: "There are many uses of geo-targeting systems for publishers, but perhaps the most prescient is to be able to deliver the most relevant content to our customers, whether that content is our own editorial content or from clients who wish to reach our audience."

Seery added: "We can exploit geo-targeting technology to deliver advertising that is more relevant to our audience and therefore command premium rates from our clients. Whether publishers choose to explore this, and the degree of accuracy (and therefore scale of cost) they need, will depend on their business model. This AOP briefing was a good way for publishers to jump-start their thoughts in this area."

Geo-targeting companies such as Quova and Digital Envoy now claim 99 per cent percentage accuracy for targeting to other countries, and at 95 per cent for targeting to UK cities.

Steve Sawyer, business development director for geo-targeting specialist firm Quova UK, claims that geo-targeting should be the focus for online publishers. Sawyer said: "It's no longer good enough for media owners to offer the same products, ads and promotions in the same language, messaging and currency to everyone, everywhere."

Sawyer joined Mike Seery of The Economist, Ramesh Kannan of DoubleClick, Stephen Betts of BBC News Online, Tor Gisvold of Centrecore and Andy Flint of ABC ELECTRONIC at the AOP briefing, which was attended by 50 representatives from media owners and agencies.

Sawyer continued: "In the bricks-and-mortar world, virtually every marketing decision is based at least partly on geography. Advertising, promotion, merchandising and distribution all require knowing where the customer is located and how that location impacts the customer's buying decisions. In the online world publishers must target their advertising content and promotional ideas to a local, regional or national customer base for maximum effectiveness."

At the briefing, Andy Flint from ABC ELECTRONIC also announced that the Joint Industry Committee for Web Standards (JICWEBS), which agrees the standards by which ABCE carries out online audits, has approved the certification of page impressions, ad impressions and unique users by country.

# # #

Download PDF Version Download PDF Version:
AOP urges Web Publishers to explore Geo-targeting

Contact Information of immediate future Limited Contact Information of immediate future Limited
Phone 0845 408 2031
E-Mail E-mail Address Protected

About AOP

The UK Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Together they publish around 1,150 products and attract more than five billion page impressions per month.

AOP presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of online publishing. AOP publishes original research, hosts forums, conferences and events, covering a range of topics from paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement.

About immediate future Limited

immediate future Ltd is an independent public relations (PR) and communications consultancy, specialising in media, creative and digital industries. The team is highly experienced in both corporate and business-to-business PR. We have a proven track record with clients ranging from public and private companies, to 'not for profit' organisations.

The company is founded on three core principles: in- depth industry knowledge, professional standards and accountability. We use these foundations to deliver a holistic approach to reputation management with proactive and creative PR strategies, trusted on- and off-line media relations, and a vast array of PR tactics. The result is high-quality public relations that makes our clients’ lives easier and brings real business benefit.

Recent News Headlines
  • KORXX cork toys launches successful at Kickstarter
    KORXX has successfully launched its crowdfunding campaign at Kickstarter. KORXX is the toy brand from the PLES GmbH for toys that are made out of natural cork. The funding will enable further development of the products and the company. ...

  • UCView Revolutionizes Digital Signage Licensing Platform
    UCView is offering digital signage users a new way to choose their digital signage solution. Now, consumers will be able to download a demo version of UCView's server software as well as use it on their own hardware and operating systems. After the trial period is over, end-users can continue using the software on their own servers with a monthly subscription plan. ...

  • New tiles for hospitality debut at Marble Systems new display, booth 2079, HDExpo Vegas, May 13, 2015
    Marble Systems will show off their newest contract-hospitality natural stone and porcelain decorative wall tiles and floor tiles in their new booth ? 2079 - at HDExpo, Mandalay Las Vegas, May 13-14-15, 2015. Free Starbucks gift cards giveaway! ...

  • Stone Restoration Specialist Announces Noteworthy Demand for Stone Cleaning
    To exceed in business it is important to offer comprehensive niche services. This provision demands astuteness, determination and time-served experience. Durham-based stone cleaning and restoration specialists, Absolutely Floor Restore announce increased demand for their services as a result of this approach. ...

  • Sesame Smart Lock Accommodates New Technology
    Sesame allows users to lock and unlock their doors using the Sesame app on their smartphones. It is the only smart lock that syncs the movement of the lock with the phone, providing exact control of the angle to which the lock turns. ...

More Press Releases
Industry Category of Current Press Release
    Copyright © 2004 - 2014 PR9.NET - All rights reserved RSS Feeds Submit Press Release Terms of Service Privacy Policy