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Press Release Category Computers - Internet - immediate future Limited Release Date: March 03, 2005

E-consultancy: UK Usability & Accessibility market worth £90m in 2004, to surge beyond £100m in 2005

By immediate future Limited
March 03, 2005
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The combined UK usability and accessibility market will be worth more than £100m in 2005, according to new research published by E-consultancy, the London-based internet marketing group.

PR9.NET March 03, 2005 - The forecast is taken from E-consultancy's new, 175-page 'Usability and Accessibility Buyer's Guide 2005'. With this guide, E-consultancy offers practical insight with 15 pages of new research into the market (costs, pricing models, trends, ROI studies), 3 pages of best practice tips (a checklist to help buyers choose the right partner) and 21 in-depth vendor profiles.

The UK market, worth £90m in 2004, will grow by a further 25% in 2005, to between £108m to £117m, driven by increased awareness of the benefits of improved website usability and accessibility.

Ashley Friedlein, CEO of E-consultancy, comments, "Accessibility services have quickly grown to account for at least a fifth of market revenues. Our research shows that spending in this area has risen rapidly on concerns about being prosecuted, with companies obliged to comply with the Disability Discrimination Act."

Overall, revenues earned by specialist usability and accessibility consultants or agencies amounted to around £20m for 2004; a figure projected to rise to £25m in 2005. Interactive agencies and in-house teams account for the remainder of this market.

Key findings, trends and issues from the Usability and Accessibility Buyer's Guide 2005:

• Majority of consultants or agencies are bullish about prospects in 2005 and beyond, suggesting that turnover will increase by 10% - 60%.

• Increasing demand for qualified HCI professionals – recruitment is a big issue.

• Accessibility spending driven by legal concerns.

• Suggestions that the accessibility market has a limited shelf life of 3 years or so.

• Accessibility market threatened if there are no high-profile prosecutions when companies fail to comply with the DDA – ongoing growth may be determined by litigations (or the lack of them).

• Usability & accessibility companies seem united on how to move the industry forward.

• Client companies increasingly likely to see usability testing as an essential part of the development process – usability no longer seen as 'nice-to-have' but vitally important.

• Blue chips and Public Sector lead the way in spending while SMEs lag way behind.

• Biggest spenders: financial services, online retail, public sector / e-government.

• Human testing is far more effective than software/tools (which are much cheaper).

• Most work carried out by specialist consultancies is on a project-to-project basis, but clients are increasingly paying a retainer for services.

• Success-based fees still very rare – measurement can be problematic but some consultants are keen for performance-related contracts to be phased in.

• Day rates for an experienced consultant average £750 - £1,200.

Vendors profiled in the Usability & Accessibility Buyer's Guide include: Amberlight;; Bunnyfoot; cxpartners; Effortmark; Elemental Creative; Fhios; Flow Interactive; Openia; Optimum.web; Serco; Surfability; System Concepts; The Usability Company; Usability by Design; Usability Gains; UsabilityWorks; Userfocus; User Vision; Web Usability Partnership; and Webcredible.

E-consultancy's 175-page 'Usability and Accessibility Buyer's Guide 2005' retails for £79 or is free for subscribers. A sample can be downloaded from from Monday 21st February.

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E-consultancy: UK Usability & Accessibility market worth £90m in 2004, to surge beyond £100m in 2005

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About immediate future Limited

immediate future Ltd is an independent public relations (PR) and communications consultancy, specialising in media, creative and digital industries. The team is highly experienced in both corporate and business-to-business PR. We have a proven track record with clients ranging from public and private companies, to 'not for profit' organisations.

The company is founded on three core principles: in- depth industry knowledge, professional standards and accountability. We use these foundations to deliver a holistic approach to reputation management with proactive and creative PR strategies, trusted on- and off-line media relations, and a vast array of PR tactics. The result is high-quality public relations that makes our clients’ lives easier and brings real business benefit.

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