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Press Release Category Business - Trade - immediate future Limited Release Date: April 01, 2005

Andy Hobsbawm wins the Special Lifetime Achievement Award at the inaugural Imperatives

By immediate future Limited
April 01, 2005
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The UK's digital business sector celebrated in style last night as the first annual Imperatives Digital Awards was held at a glamorous West End nightclub in London.

PR9.NET April 01, 2005 - Heralding the new resurgence of the digital media and marketing industry in the UK, The Imperatives played host to over 500 of the UK's top digital professionals.

In a totally new format, esteemed judges created a shortlist from the several hundred submitted entries. That shortlist was then put to an online vote which began at midnight Tuesday 22nd February and finished at midnight Wednesday March 23rd 2005.

Yesterday at Cafe de Paris in London the winners were honoured in a huge party, hosted by digital industry veteran and stand-up comedian, Robert Hamilton.

Winning the Special Lifetime Achievement award was Andy Hobsbawm, chairman of, and early player in the digital media industry in the UK.

A founding director of leading British new media company Online Magic which merged with in 1997, Hobsbawm opened Online Magics New York office in 1994, establishing the first international Internet production and services operation. A weekly columnist about the new economy for the Financial Times and named one of the Top 50 Internet Professionals in the UK, under last year he published 10 Years On: The State of the Internet a decade after Mosaic.

The list of other winners and finalists, and pictures from the awards ceremony on 30th March at London's Café de Paris are here:

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About Netimperative

Netimperative is a digital media business publisher, providing an independent editorial service covering a range of news, information, analysis and event products for businesses, observers and commentators interested in the digital marketplace. Its url is It has been an impartial commentator and online news provider to the UK digital industry for over four years, and has built a solid reputation for the information and networking services it provides. It has an audience of over 20,000 individuals who work at a mix of media owners, offline brands, online brands and agencies.

About immediate future Limited

immediate future Ltd is an independent public relations (PR) and communications consultancy, specialising in media, creative and digital industries. The team is highly experienced in both corporate and business-to-business PR. We have a proven track record with clients ranging from public and private companies, to 'not for profit' organisations.

The company is founded on three core principles: in- depth industry knowledge, professional standards and accountability. We use these foundations to deliver a holistic approach to reputation management with proactive and creative PR strategies, trusted on- and off-line media relations, and a vast array of PR tactics. The result is high-quality public relations that makes our clients’ lives easier and brings real business benefit.

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