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Visiongain predicts that SavaJe could take a 17 per cent share of the middle level handset market by 2009
According to the latest visiongain report "SavaJe - Challenging the Mobile Operating Market", the mobile handset market operating system market has evolved rapidly in the last 3 years as handsets become increasingly sophisticated. SavaJe (pronounced savage - the name is an comes from of Java SE) is one of a handful of companies hoping to compete in the market which is currently dominated by Symbian, with Microsoft also vying for control. PR9.NET December 03, 2004 - San Francisco, CA and London, UK; visiongain Publishing According to the latest visiongain report "SavaJe - Challenging the Mobile Operating Market", the mobile handset market operating system market has evolved rapidly in the last 3 years as handsets become increasingly sophisticated. SavaJe (pronounced savage - the name is an comes from of Java SE) is one of a handful of companies hoping to compete in the market which is currently dominated by Symbian, with Microsoft also vying for control. Visiongain expects the mobile OS market to shift rapidly in the next five years as mobile network operators look to implement a uniform user experience on mobile handsets, potentially at the expense of established handset manufacturers such as Nokia. Visiongain predicts that SavaJe could take a 17 per cent share of the middle level handset market by 2009. Although handsets based on the SavaJe OS are not yet commercially available at Q4 2004, the entrance of SavaJe to the mobile operating system market is timely. As the mobile market continues to evolve, network operators are increasingly wary of becoming overly dependent on handset manufacturers or software companies. Handsets are becoming increasingly sophisticated in terms of features and functions, and network operators are seeing a rise in the proportion of revenue that comes from data rather than voice services. Visiongain predicts that the global average for non-voice ARPU will almost double from 16% in 2004 to 33% in 2009, when it will account for more than €55 billion in revenue. Simon Burnett, visiongain's Telecommunication's analyst comments, in 2003, smartphones only accounted for around 3% of the total handset market. Of 560 million phones shipped, only around 16 million were what could be termed smartphones. In many emerging markets where sales of handsets are high in volume, for example, China, India and Latin America, handsets are marketed primarily as voice-led devices albeit with SMS capacity. The most obvious reason for this is price driven. Handsets in these territories need simply to be functional for voice, and be mass-market affordable. In markets such as Japan or the UK, smartphones account for a larger proportion of the market place as greater proportion of consumers are able to afford emerging technology. Visiongain estimates that extended-feature smartphones accounted for 7% of new handset sales in the UK in the first quarter 2004. Demand for value-added features grows as market-awareness spreads. Unlike older, less complex voice-oriented handsets, feature phones and smartphones require an operating system that works in much the same way as that of a PC. An OS looks after and enables many important functions such as the user interface, access to applications and the phone's memory. The leading mobile OS from 2000-2004 has been Symbian, predominately through its adoption by Nokia and several other leading manufacturers. Smartphone handsets that use an advanced operating system will grow in volume in the medium term, i.e. the next five years, from a global total of 3% in 2003, to over a quarter of the total handset market by 2009. "This growth will mainly stem from business users and the wider consumer market. An important factor in this growth will be how smartphones meet the demands of different markets through offering a wide variety of applications to meet differing needs", states Burnett. If you are interested in an overview of "SavaJe - Challenging the Mobile Operating Market"– Please send an email to Senh Ip Senh.ip@visiongain.com including: full name, Title of publication, contact telephone number, Email, and details of where you saw this release. Upon receipt of this information, an overview will be emailed to you. Also view: http://www.ewirelessnews.com/Products/3/362/visiongain/vg/np-1/SavaJe-Challenging-the-Mobile-Operating-Market.html # # #
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About visiongain Visiongain is one of the fastest growing and most innovative independent media companies in Europe today. visiongain produce a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Financial markets, the Pharmaceutical, Telecoms industries and the Defence sector. |
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