The Nielsen Company and WEGENER® Sign a Master Services Agreement
Both SpoTTrac and SpoTTrac Digital First Products Covered under the Agreement.
PR9.NET July 15, 2008 - DULUTH, Georgia – Wegener Corporation (Nasdaq: WGNR), a leading provider of equipment for television, audio and data distribution networks worldwide, today announced that it has entered into a master services agreement with The Nielsen Company that defines the terms of their on-going technical partnership.
The contract, called a "Master License for Manufacture, Development, and Distribution Agreement," streamlines the contracts process between the two companies, which have maintained a strong business relationship for several years. The agreement serves as a foundation document that can be easily modified as new products are created.
With the execution of this agreement, the companies also completed two additional legal statements related to the design, manufacture, and distribution of two specific products: WEGENER® SpoTTrac™ and SpoTTrac™ Digital for HDTV, both of which promote improved broadcast verification and commercial tracking.
Through its Nielsen Tracking Services division, The Nielsen Company offers a syndicated service for broadcasters, advertisers, and others that need to track commercials that aired on television. WEGENER's PC-based, turnkey SpoTTrac encodes audio and video content along with Nielsen Media Research's content identification tracking technology for broadcast verification of commercials, public service announcements, electronic press kits, and other on-air promotions.
"This agreement underscores the mutually beneficial, long-term relationship we have with The Nielsen Company," said Ned L. Mountain, President and COO of WEGENER. "The Nielsen Company continues to rely upon WEGENER for the design and manufacture of high-quality products that enable their customers to track and analyze media distribution to consumers. We are very pleased to have the opportunity to develop and manufacture products for The Nielsen Company, a prominent and prestigious broadcast industry leader."
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