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Mashups Meet Widgets in New Serena Mashup Composer
Consumer Information can now be Integrated with Business Processes and Data to Create Rich Interface Mashups PR9.NET June 12, 2008 - Bangalore - Mashups are an increasingly popular enterprise tool. In fact, Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013 in a May 2008 report called "The Mashup Opportunity." To capitalize on this momentum, business users are now looking to blend more consumer information and easy-to-use widgets into their workplace mashups. Serena Software is responding to this demand with a new version of Serena® Mashup Composer™ that lets users simply drag and drop widgets, RSS feeds, Flash components and more into their Business Mashups. The resulting Rich Interface Mashups™ (RIMs) show that consumer data and social graphs are finally finding their niche in the workplace. Imagine a scenario where a sales rep is preparing for a big meeting with a new customer. The rep might start with the customer's record in salesforce.com, and have the mashup fetch related information like a photo and details from the customer's LinkedIn [one word] or Facebook profile, external news feeds showing the company's latest stock price, credit report information from a Dun & Bradstreet Web service, and widgets showing local weather and traffic in the customer's location. Soon the rep has all the information needed for the meeting. It's as easy as personalizing a Yahoo! home page. The best part is that this mashup can be reused for other meetings, saving users the time and effort of visiting multiple data sources again and again for the same information. The mashup is a visual representation that stays the same while the data is dynamic and changes according to specific user needs (like which customer the rep is visiting in which city, in the scenario above). "Consumer data, widgets, social graphs and mashups have finally found a legitimate purpose in the enterprise," said Rene Bonvanie, SVP, Global Marketing, Partnerships and Online Services, Serena Software. "With Serena Mashup Composer, any data from any source – whether it has SOA hooks or not – is now mashable. The Last Mile of Customization Serena Mashup Composer will consume and mix any kind of widget or Rich Internet Application (RIA), including: Adobe Flash, Amazon Search, Flickr, Microsoft Silverlight, RSS feeds, YouTube, any of the 30,000 Google Gadgets (such as calendars and maps), and more. These can be mashed with business processes and data from internal applications (such as salesforce.com, Siebel, Oracle, and more) and any Web-based services to create Rich Interface Mashups that can be delivered on demand with a single click. Serena Rich Interface Mashups are a boon for business users and IT professionals alike. Pricing and Availability The latest iteration of Serena Mashup Composer, with services and support, will be available free of charge as part of Serena's on-demand release in the third quarter of 2008. Online Demos and Materials · Flash demo of Serena Rich Interface Mashups: http://video.serena.marketbright.com/mashups/AR-PR/RIM_quick_demo.htm · Video interview with Tim Zonca, director of product marketing for Serena Business Mashups: http://video.serena.com/mashups/AR-PR/TZ.6jun2008.render2.wmv · Screen shot of Serena Mashup Composer: http://www.serena.com/mashups/AR-PR/RIM-Mashup-Composer.png · Screen shot of Rich Interface Mashup: http://www.serena.com/mashups/AR-PR/RIM-Mashup-Preview.png # # #
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