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Press Release Category Business - Business Services - Articulon Release Date: June 10, 2008

HumanCentric Expands Chicago Office

By Articulon
June 10, 2008
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HumanCentric has added Antoinette Houston and Priyanka Gupta as human factors specialists in the company's Chicago office.

PR9.NET June 10, 2008 - CHICAGO - Barry H. Beith, president and CTO of HumanCentric, a full-service, integrated product development services company, announces today the addition of Antoinette Houston and Priyanka Gupta as human factors specialists in the Chicago office. Both new employees will work with human-computer interaction (HCI), prototyping, interaction design, and Web/graphic design systems.

"Antoinette and Priyanka possess the qualities that fit well with our company," says Beith. "I am confident that their wide variety of experience in human factors and HCI will further strengthen our Chicago staff and enhance our overall capabilities."

Before joining HumanCentric, Houston was a senior human factors engineer for both the U.S. government and BAE Systems. She has also worked in the telecommunication industry, spending several years with Motorola.

Gupta brings extensive research experience to HumanCentric. She was a senior research analyst at the Center of Advanced Research for PricewaterhouseCoopers LLP, where she worked on software prototypes and devised innovative solutions to help better identify fraudulent transactions.

HumanCentric is founded upon a commitment to make consumer-friendly, aesthetically pleasing, and safe products by studying and understanding user experiences. The ability to develop compelling and usable products is a testament to the team educated in human factors, graphic and interaction design, industrial design, and engineering. HumanCentric was recently recognized by the Medical Design Excellence Awards (MDEA) as a supplier for GE Healthcare's giraffe infant warmer. This is the second award of this type from MDEA in which HumanCentric has had involvement.

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About Articulon

Based in Raleigh, Articulon serves as a boutique marketing communications, design and public relations firm dedicated to putting a voice to the value of small- to mid-sized companies. Inspired to gain results, Articulon helps clients to break through the abundance of noise with a brand and a focused message that creates a connection with an audience. Far beyond traditional, Articulon’s client campaigns are characterized by their responsiveness, creativity and commercial intelligence. Work has been completed for emerging brands and fortune 500 organizations including: Panera Bread, AKC, Defond North America, The Better Business Bureau of Eastern North Carolina, WCPE-, Helms Mulliss Wicker, HumanCentric Technologies, Sustainable North Carolina, McDonald’s Corporation and Saks Fifth Ave. Visit or call (919) 232-5008.

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