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New West End Company introduces automated footfall counting system in London's key shopping streets
New West End Company is introducing automated pedestrian couting and monitoring throughout London's premier shopping and leisure destination – Bond Street, Oxford Street and Regent Street. PR9.NET November 04, 2005 - Springboard, the UK's leading provider of electronic pedestrian counting and customer tracking in high streets and town centres, is implementing its service on behalf of New West End Company in 30 locations around the West End which will deliver hourly footfall counts, continuously - 24 hours a day - along Bond Street, Oxford Street and Regent Street and a number of other key streets in the area. Gary Reeves, Chief Executive of New West End Company said: "This is the first time that such information will be available, and the accuracy, scope and quality of Springboard's information means that we will be able to understand more about the commercial profile of the District. This, combined with Springboard's online delivery and high street benchmarking capability, will help inform marketing initiatives and strategic thinking." Diane Wehrle, Marketing Director of Springboard said: "We are delighted to be working with New West End Company, as we believe that our footfall information will offer real benefits for West End retailers. Through our Regional City Benchmark, we are also able to deliver effective comparative information so that New West End Company can compare West End trading patterns with those in other retail centres. Multiple locations are being monitored in each of the key trading streets in addition to a number of other locations elsewhere in the area. The new monitoring will provide valuable insights to better understand how the West End trades." # # #
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New West End Company is the elected voice of the West End business community, representing businesses in Bond Street, Oxford Street and Regent Street - London's premier shopping and leisure destination. Visit www.newwestend.com Media Enquiries: Jace Tyrrell Ph. 020 7811 4635 / 07791 123 513 jace.tyrrell@newwestend.com About springboard With professional backgrounds in research, marketing, technology and consultancy within the retail and property industries, Springboard's senior management team has a deep and implicit understanding of the requirements for measuring and benchmarking performance and for establishing robust data. |
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