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Press Release Category Business - Business Services - Heart and Soul Equine Publications Release Date: May 17, 2012

New Book Exposes Topic in the Horse Industry Not Usually Discussed—Pain "Before the 'Crop' Comes Out - 8 essentials to consider before disciplining your horse" by horse advocate Sandi Bell — on behalf of all horses

By Heart and Soul Equine Publications
May 17, 2012
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Every year, thousands of dollars are spent in the U.S. on horse training and riding lessons. Technique and training are important keys to a rewarding "ride," but a horse's physical, emotional and mental comfort are just as important, and often misunderstood or overlooked.

What we perceive to be 'bad behavior' is very often the result of … any number of physiological conditions that our horses are unable to describe to us.

PR9.NET May 17, 2012 - Inspired by a true story, author Sandi Bell examines symptoms and possible sources of pain or discomfort in "Before the 'Crop' Comes Out that cause resistant behavior so often mistaken for disobedience. Easy-to-understand text with correlating illustrations and photos allow a reader to have insight into the missed influences affecting our horses.

Linda J Purves BHSII, author of Horse and Rider Fitness reviews: "Sandi Bell is the breath of fresh air the horse world needs. Written from the heart, this book reaches out to all horse owners and riders to remind us that our fast-paced lifestyles and need for instant gratification can lead to us forgetting what really matters - our partnership with our equine friends. For the love of the horse, I urge all riders to take some time out to reconnect with the true meaning of good horsemanship by reading through the considerations put forward in these pages and to take a fresh look at "life in the saddle" from the viewpoint of those who so willingly carry us."

"Before the 'Crop' Comes Out" is already one of the Top 100 Best-selling equine books on Amazon in the month of its release.

Sandi Bell is a horse owner, writer, consultant and instructor from the SF Bay Area. A passionate "horse advocate," she aspires to help other horse lovers understand and remedy behavioral issues not premeditated by the horse. Sandi's formal education began by attending clinics, symposiums and seminars from top horse professionals and she is currently working on a degree in Equine Science. Read her popular blog at

"Before the 'Crop' Comes Out" (Heart and Soul Equine Publications, Imprint of Wyatt-MacKenzie, March 2012) ISBN 978-1-936214-53-2, 104 pages, 120 illustrations

To place order contact: Heart and Soul Equine Publications, PO Box 1338, Santa Clara, CA 95050, Phone: (408) 984-7440, Fax: (408) 984-7430

Or visit your favorite bookseller. To read excerpts:
Learn more at:

To arrange a book signing or interview, contact Sandi Bell at (408) 984-7440 or send email to

# # #

Contact Information of Heart and Soul Equine Publications Contact Information of Heart and Soul Equine Publications
Phone 408-984-7440
FAX 408-984-7430
E-Mail E-mail Address Protected
Address P.O. Box 1338
Santa Clara, Ca 95052

About Heart and Soul Equine Publications

Heart and Soul Equine was established out of a real desire to help horses and the humans who own them or love them to discover a deeper relationship between the horse and themselves. A horse can provide an interesting reflection of ourselves and with that reflection, teach us things about ourselves we might never have known otherwise. The thoughts and insights which form the foundation principles of HSE are from personal experience and from the study of others who seem to have come across the same intuitive knowing that horses hold a special place in helping us uncover our true spiritual nature. These magical creatures deserve our best understanding.

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