Zinio announces launch of 'global newsstand' and an international marketing partnership
Partnership with Acceso, a company part-owned by Havas Media, will further extend Zinio in Europe and Latin America.
PR9.NET February 27, 2008 - San Francisco, CA - Zinio (www.zinio.com), the world's biggest provider of magazines online, is announcing two pivotal initiatives today: the launch of an online 'global newsstand', a website where consumers can buy hundreds of different leading magazines from around the world and view the actual pages instantly on-screen; and, secondly, a partnership spanning Europe and Latin America with Acceso Group, a company part-owned by both Havas Media - the media division of Havas, one of the largest communication and advertising groups worldwide - and ISP.
Zinio's new global initiative will provide partnering publishers with increased reach, while consumers will benefit from more variety, with an expanded selection of magazine titles and a choice between online or offline reading capabilities.
Zinio chief executive Rich Maggiotto explains: "As more consumers adopt digital lifestyles and traditional print publishers look to the web for solutions, Zinio continues to provide the most choice, ease of use and added convenience. Launching our Zinio global newsstand enables publishers to engage consumers with the most popular domestic and international publications in one convenient location, while still providing the highest-fidelity, digital reading experience. Consumers benefit from the ability to select and navigate by country and language, and have the ability to select the currency based on their specific preferences."
Acceso Group chief executive Joan Solà: "The Zinio global newsstand is 'long tail' at its most powerful. In a market place where access is traditionally defined by geographic scale of demand, Zinio enables mass- and niche-interest communities worldwide to connect with specific magazine content regardless of local market demand viability."
Zinio Global Newsstand – The first of its kind, Zinio's global newsstand offers magazine publishers the ability to easily circulate their publications worldwide - a task previously limited by constraints of print costs, distribution and inventory. Today, more than 850 digital consumer magazine titles actively sell and deploy their content online in multiple languages, across more than 200 countries, using Zinio's platform. Zinio aims to expand that number to more than 2,000 top-tier titles within the year by collaborating with Havas Media global network.
Publishers who join will also have access to a new resource centre, which includes the ability to work closely with Zinio's Publisher Growth Services Group (PGS Group) to create tailored marketing programs, as an extension to their own resources. The PGS Group helps publishers build stronger recognition for their titles and brand while increasing a variety of circulation and advertising revenue streams.
Zinio Global Partnership – Zinio expects to further expand its organically developed international footprint across countries in Europe and Latin America by partnering with Acceso Group and collectively with Havas Media. For the publishing and advertising industries, this collaboration offers new digital opportunities for global export and interactivity.
Havas Media chief executive Alfonso Rodés: "We believe that Zinio's superior technology and online marketing services for publishers will drastically increase the appeal and usage of digital publications. We want to be ahead of this process and be able to fully exploit for our clients the possibilities of this promising interactive channel."
Maggiotto adds: "This is a climactic time for the publishing industry. With the depth and breadth of Havas Media's global communications experience, and the high-fidelity digital reading experience Zinio offers, we are creating a new chapter in history by offering publishers and consumers an international extension that localises their reading experience, while preserving the integrity of the magazine brand for consumers and advertisers."
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