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Business - Marketing & Advertising Press Release Page 62 Business - Marketing & Advertising

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New Age Media Concepts Executive Available for Comment

New Age Media Concepts executive available for comment on the upswing of advertising - New Age Media Concepts, August 20, 2004

Myadbase.com launches media buying and selling portal for UK & Ireland

Admedia Solutions has developed Myadbase.com, a dedicated online media sales site for buyers and sellers of advertising space. It all comes together for buyers of advertising to find relevant media offers from a huge selection of advertising media companies in the UK & Ireland at the very best prices. Sellers can benefit from a totally automated buying solution for their unsold ad space. - MyAdBase, August 20, 2004

Public Relations with a New Age Twist

Will allow small to midsize advertising clients to receive media relations consulting services at no cost to them

- New Age Media Concepts, August 19, 2004

Internet Site Launched to Attract Tourists Worldwide to Eastern Canada

Halifax, Nova Scotia, August 9, 2004 – Intergy, based in Halifax, Nova Scotia announced today the launch of www.GoEasternCanada.com

- Pacrim Hospitality, August 08, 2004

e-Practical Solutions Announces Program to Improve Industry Ethics

Today e-Practical Solutions announced the adoption of the Bruce Clay SEO code of ethics, http://www.e-psinc.com/code_of_ethics.asp, to re-affirm it's commitment to its clients and the industry to provide service practice SEO in an ethical manner. "As a company we must take any step we can to improve our industry and educate website owners so they do not fall prey to gimmicks and tricks that cause their site to be banned by Google, Yahoo or MSN." according to Mike Seidle, VP of Business Development. - e-Practical Solutions, Inc., August 07, 2004

ValueClick to Acquire Pricerunner.com; Interactive Marketing Leader to Expand Into Comparison Shopping

ValueClick, Inc. (Nasdaq:VCLK), the single-source provider of media, technology and services across all major interactive marketing channels, today announced that it has agreed to acquire privately-held Pricerunner AB, a leading provider of online comparison shopping services in Europe. Pricerunner.com is the most popular comparison shopping site in Sweden and the third most popular site in the United Kingdom, enabling its users to search for and compare 170,000 products and 1,200 retailers online before they buy. - ValueClick, Inc., August 04, 2004

Overture Launches Search Optimizer; New Campaign Management Product Maximizes Advertiser Return on Sponsored Search

Overture Performance Marketing, a division of Overture Services, Inc., today announced the launch of Search Optimizer, an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns. The launch of Search Optimizer, now available in the U.S., demonstrates Overture's ongoing commitment to generating greater value for its advertisers by providing them with simplified campaign management solutions and valuable insights to better inform their marketing decision-making process. - Overture Services, Inc,, July 27, 2004

Pay Per Click Fraud puts Online Advertisers at Risk

As the price for online "pay-per-click" internet advertising has increased, website operators are becoming alarmed about "Click Fraud." According to Indianapolis based Internet marketing firm e-Practical Solutions www.e-psinc.com, click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, MarketBanker and Yahoo's Overture division. A fraudulent website is set up that participates in programs like Google's AdSense program. Unlike legitimate websites that attract human visitors to the site, fraudsters use software "bots" or boiler-rooms of low wage employees to generate clicks on ads, and then collect commission from pay-per-click programs. - e-Practical Solutions, Inc., July 25, 2004

Digital River Extends Online Trialware Channel to element 5's share it! Publishers

Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing , today announced that it is extending its online trialware channel to thousands of shareware publishing clients of element 5. Recently acquired by Digital River and now a wholly-owned subsidiary, element 5 is a leading European provider of outsourced e-commerce services for software publishers. With access to Digital River's trialware channel, element 5's share it! publishers can further increase exposure for their products and multiply their online sales opportunities. - Digital River, Inc., July 13, 2004

Overture Launches Local Sponsored Search Listings To Leading Web Sites

Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. (Nasdaq:YHOO) and provider of essential online marketing services, today announced the launch of Local Match(TM), its new sponsored search product which delivers local search listings to consumers searching online for local products and services. Through Local Match, advertisers can precisely target customers interested in a specific neighborhood and present customized offers and business details to them. - Overture Services, Inc,, June 28, 2004

Quigo Launches Innovative New Content-Targeted Advertising Platform for Advertisers and Publishers

Quigo Technologies, Inc., a leading developer of online marketing technologies, announced today the launch of its new content-targeted advertising platform called AdSonar Exchange. - Quigo Technologies, Inc., June 21, 2004

Digital River Receives 2004 Top Profit Award from VARBusiness Magazine

Digital River, Inc. (NASDAQ: DRIV ), a global leader in e-commerce outsourcing, was selected from among 500 of North America's industry-leading solution providers to receive VARBusiness magazine's 2004 Top Profit Award. Digital River was honored at an awards ceremony for the fourth annual VARBusiness 500 Awards event on June 15, 2004, at the legendary Rainbow Room in New York City. - Digital River, Inc., June 18, 2004


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