United Displays is the New Player in the USA Mannequin Market
With over 60 years experience providing visual merchandising solutions in Australia, United Displays is now assisting American retailers. The release of their 2nd website MannequinsRus.net has been specifically for this new area, offering cost-effective custom-made mannequin ranges.
PR9.NET December 01, 2010 - The female mannequin is used everywhere to display the latest fashion and clothing styles. But despite population growth, Australian demand for female mannequins is still way below the American simply because the US market is 100 times larger.
So after 60 years providing visual merchandising solutions in Australia, United Displays is now assisting the American retailer. The release of their 2nd, website MannequinsRus.net has been specifically designed to promote in this new area.
John Ronzel of United Displays says that, regarding positioning and image:
"The type and style of the mannequin determines who you are pitching your image and product to, and should be considered in conjunction with your overall marketing strategy. Boutique, high-end fashion, funky style, vintage - the style of female mannequin you choose basically states 'this is who we are', and has been demonstrated to increase sales performance."
There are similarities between consumers in Australia and the US. Size, shape and age demographics are consistent between the two countries. Mannequins that are a match for the target demographic need to be chosen carefully to ensure consistency with the brand image.
The female mannequin acts as a point of sale aid that not only enhances the garments but shows immediately how pairings of different items of clothing actually look together. It can be hard for customers to try and envisage this. Displaying garments on a mannequin illustrates immediately how they actually work together and facilitates the customer's purchasing decision.
In addition, accessory items such as shoes, hats, scarves, gloves etc. can all be displayed on a mannequin, providing a complete outfit. This increases the chance of customers buying further items, which makes mannequins a very effective sales aid.
United Displays will be promoting that the ideal female mannequin is one that is individually styled to the target demographic. Retailers should source suitable mannequins specifically produced for their target market and clothing style and not squander money promoting an unacceptable image.
More information can be found online at http://mannequinsrus.net/female-mannequin/
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About Mannequins R Us
United Displays commenced in 1946 specialising in servicing the visual merchandising segment of the retail industry. We can custom-make any items including mannequins, signs, museum pieces, theme park displays, jewellery displays, decorative pieces and other props.
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