Better Ways To Stretch Those Marketing Dollars
By Prime Time Entertainment, Inc.
March 21, 2009 |
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In challenging times such as these its much more important to watch how your marketing dollars flow out the door. All sales and marketing executives have to justify every expenditure and look for ways to stretch their ad budget. An often overlooked marketing solution can be found in event marketing. Successful event marketing offers a better return on investment and allows you to combine a number of benefits that can far outweigh spending those dollars on just print or electronic media.
PR9.NET March 21, 2009 - San Francisco, CA - Sales and marketing executives have the ability to combine an array of benefits through event marketing that offers for "bang for the buck" and in most cases a way to build a relationship with the customer that can't be found through traditional media. The key word here is "leverage". A properly developed event marketing program or corporate sponsorship can offer such things as print and electronic media, client entertainment, signage, charity tie-ins, sponsor cross-promotion, social networking tie-ins, name/logo and flyers and posters, name/logo on all press releases, banner space, exhibit space, name mentions over the sound system, free tickets for customers and employees to event, VIP benefits, sales promotions and much more.
There are literally thousands of events out there for companies to choose from. However, the challenge for the company is to know how to navigate through all of the potential tie-ins and choose the programs that offer the most value and match the needs of the company. Many companies expect a Return on Investment of no less than 3 to 1, when considering a corporate sponsorship or event marketing program. Some companies expect as much as a 10 to 1 return. It all depends. There are also many theories on how to value the benefits of a program. Could your primary objective be increased foot traffic in your place of business? Maybe another business may be considering cause-related events where they show they are a supporter of their community? Every business has different objectives. The beautiful thing about marketing through events is you often can create a program that combines all of your key objectives and budget.
Companies are in the driver seat these days and by being creative you can truly stretch those marketing dollars further than the competition.
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 Better Ways To Stretch Those Marketing Dollars
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