Cycle Trader and Kawasaki Motorcycles Reach Co-op Agreement
By Cycle Trader
January 19, 2009 |
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Cycle Trader online banners now eligible for Kawasaki Co-op funding.
PR9.NET January 19, 2009 - Cycle Trader, the industry leader in motorcycle classifieds and a division of Dominion Enterprises, today announced an agreement with Kawasaki Motorcycles to include Cycle Trader online banner ads as a sanctioned cooperative advertising item.
"Kawasaki's agreement to allow online banner ads as Co-op eligible item is an industry first," said Gwyn Price, vice president of Cycle Trader. "The move makes perfect sense as more and more dealers are embracing the Internet as an integral part of their advertising strategy. This decision will help their dealer network immediately."
Cycle Trader's Co-op program off-loads the Co-op submission process to Cycle Trader, thereby freeing up the dealer to concentrate on growing their business. In addition to filing dealer Co-op claims at no charge, Cycle Trader guarantees reimbursement of all approved print and Internet claims.
"Clicking on a Cycle Trader Co-op banner ad will lead the customer exclusively to Kawasaki new and pre-owned inventory – a huge benefit for our dealers," said Cinder Strahl, Senior Coordinator for Kawasaki Co-op Advertising. "We are pleased to include Cycle Trader online banner ads in our Co-op program. It is yet another way Kawasaki is taking a leadership role in the industry. This is the only program of its kind and the only online Co-op program that Kawasaki has endorsed."
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 Cycle Trader and Kawasaki Motorcycles Reach Co-op Agreement
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