Admax Network Appointed as Exclusive Advertising Sales Partner in SE Asia for PopCap Games
Today, Admax Network, Southeast Asia's leading website representation and digital advertising network of premier local and international sites, announced an exclusive online advertising sales partnership with PopCap Games.
PR9.NET May 23, 2008 - Singapore – Today, Admax Network, Southeast Asia's leading website representation and digital advertising network of premier local and international sites, announced an exclusive online advertising sales partnership with PopCap Games. PopCap is the leading developer and publisher of fun, easy-to-learn, and captivating casual computer games, appealing to all ages across a myriad of platforms – including online sites, cell phones, PDAs, iPods, game consoles, in-flight entertainment systems and desktop computers.
According to the Casual Gaming Market Update from Park Associates*, a staggering 34 per cent of US adult internet users play online games weekly – proving that casual gaming is more popular than watching online videos or visiting social networking sites. Around the world, gamers spend 600 million hours annually playing PopCap games online. PWC** reports that Asia Pacific is the largest market for video games and is expected to maintain its leadership through 2011, due to regional economic growth as well as increasing internet and mobile device usage.
"Whilst the profile of 'serious' gamers tends to be young men, casual online gamers are more evenly split across genders. In fact, 39 per cent of PopCap game users across Southeast Asia are married with children living at home," commented Gilbert Lo, Director of Media Development for Admax Network. "Since 65 per cent of PopCap users in Southeast Asia are female – compared to 73 per cent in Singapore – and 46 per cent have a college degree or above, PopCap's online games are attractive to advertisers targeting female or well-educated demographic segments." He continued, "We are committed to providing advertisers, agencies and publishers with access to our ever-expanding advertising and media networks. This agreement further broadens our gaming advertising network offering, and comes hot on the heels of our agreement with MochiAds, the world's largest online-games advertising network from Mochi Media".
Giordano Constestabile, Senior Director of Business Development APAC of PopCap Games, said, "As developers and publishers of the most successful and playable casual games in the industry, PopCap is delighted to offer fresh and innovative online advertising opportunities to advertisers across Southeast Asia through Admax Network. We consider advertising a key part of our Asia strategy, and we believe that it could play a larger role in this region, compared to Western markets. What better way to connect with target audiences than when they are having fun?"
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 Admax Network Appointed as Exclusive Advertising Sales Partner in SE Asia for PopCap Games
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