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Life Coaches Caught in the Revolving Door of Business Failure
The new e-book, Mind Your Own Biz- Discover the Secrets of Building a Successful Coaching Business, gives new life coaches the information they need to succeed in the business world. PR9.NET January 28, 2008 - Hendersonville, NC - Far too many life coaches are starting a business with only basic training in the skills of coaching and little knowledge of the business world. These aspiring coaches often are unable to find people interested in their skills and are unable to stay in business. The e-book, Mind Your Own Biz - Discover the Secrets of Building a Successful Coaching Business, helps solve this problem with answers to building a coaching business from the ground up. Today's release of this e-book may be just in time for many. Because coaching is a relatively new industry, a significant proportion of life coaches have been in business less than two years. The author, Janet Slack says, "One of the most difficult things for a new coach is to learn to think like an entrepreneur. The coach is usually focused on how to help his or her client and doesn't think strategically about the business. This is the prime cause for business failure in the coaching industry." There are many indications that as many as 50% of trained coaches may have left the field. The Mind Your Own Biz e-book addresses the problem of business failure by helping the new coach to clarify their marketing message, to learn to think like an entrepreneur, to create a business plan and to manage the systems of the business including paperwork, finances, equipment and intellectual property. Slack has worked with dozens of new coaches as they launch their coaching businesses. She compares the process of starting a coaching business to that of creative cooking. "There's a recipe to follow for guidelines, but the best results come when the coach adds his or her own imagination and personality for a little extra spice." Slack runs a successful coaching business, Life Adventure Coaching. Her business specializes in helping people learn to get the most from each day with a sense of adventure and helps new coaches build business. # # #
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About Life Adventure Coaching Janet Slack, LPC, ACC has aptly named her business Life Adventure Coaching because she embraces life and all its adventures. Whether kayaking with friends on a serene lake in Maine or jogging a wooded path in North Carolina, she's always thinking about how to integrate life's lessons. |
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