Selling Through Your Website Made Easy

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Business - Marketing & Advertising - Get It In Writing, Inc.

Release Date: January 07, 2008

Selling Through Your Website Made Easy

By Get It In Writing, Inc.
January 07, 2008

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Online marketing expert shares insight into writing copy that sells.

PR9.NET January 07, 2008 - Boca Raton, FL – Did you know that a potential customer decides in seconds whether to stay on or leave your website?

"The more you know about the behavior of your potential customers, the better your chances of them becoming a paying customer," explained Allison Nazarian, founder and president of Get It In Writing, a copywriting and marketing firm. "Regardless of what you're selling – a product, service, your expertise – this holds true. For instance, we know that most people skim your content; skip around within the same page and click all over the site. They scan and their eyes tend to hone in on headlines, blurbs and captions."

Some other ways to make the sale online:

- Remember less is more: If you feel like writing poetic prose about your product or service - Don't! It's a hard thing to hear, but the readers don't care. They want solutions.
- Cut the...jargon: Readers like upbeat copy. They want a personal experience. Keep it real.
- Think like a buyer: Shopping online is different than shopping in a store. Customers do not have the luxury of physically interacting with your product or asking live questions. Give them all of the details (even if you think they're obvious).

"Making sure your website speaks to the needs and wants of your potential customer is key," Nazarian added. "If they are confused, or can't find answers immediately, they will abandon it without a second thought."

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Selling Through Your Website Made Easy

Contact Information of Get It In Writing, Inc.

Phone	561-989-8555
Website	http://getitinwriting.biz
E-Mail	E-mail Address Protected

About Get It In Writing, Inc.

Allison Nazarian, President of Get It In Writing, Inc., has worked, written and consulted for hundreds of publications and organizations, including Bloomberg News, J. Walter Thompson, Ruder-Finn, Business Wire and a wide range of health, financial and law professionals, women's organizations, service providers, communications companies and individuals.

Allison, whose goal is to make copywriting instruction available to the masses throughout the business world, lives in South Florida with her husband and two children.