Financial Services Wake Up to the Potential of Content Optimisation

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Business - Marketing & Advertising - Maxymiser Ltd.

Release Date: September 04, 2007

Financial Services Wake Up to the Potential of Content Optimisation

By Maxymiser Ltd.
September 04, 2007

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Four major UK insurance brands join Maxymiser for content optimisation through multivariate testing.

PR9.NET September 04, 2007 - London, UK - Comparethemarket.com and three other major online insurance brands have enlisted Maxymiser's content intelligence for a comprehensive programme of optimisation. By anticipating the content that visitors want to see, the brands will benefit from greater returns from existing traffic. comparethemarket.com, Budget Insurance, Bennetts and ibuyeco are included in the 12-month deal with the BGL Group.

Clients in the travel, entertainment, retail, recruitment industries plus a major high street bank have launched optimisation campaigns in recent months. They join a growing tide of companies looking to increase returns from visitors in light of the rising cost of good quality traffic from sources such as pay per click.

"With content intelligence, we are moving towards an online world where websites instantly recognise visitor requirements and automatically serve appropriate content, increasing the likelihood of turning a browser into a buyer." commented Mark Simpson, Managing Director, Maxymiser.

Steve Bone, Senior E-Commerce Manager at the BGL Group commented: "We selected Maxymiser for their enthusiasm about optimising online performance and the technologies they have behind them. We look forward to seeing a conversion rate uplift on these four key B2C brands in this highly competitive market."

Maxymiser's clients use automated multivariate testing and segmentation technology to optimise content for groups of visitors dependant upon off-site factors and drive more revenue. More relevant content makes for more visitors converting to customers.

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Financial Services Wake Up to the Potential of Content Optimisation

Contact Information of Maxymiser Ltd.

Phone	440 131 220 1313
Website	http://www.maxymiser.com
E-Mail	E-mail Address Protected

About Maxymiser Ltd.

Maxymiser optimises the effectiveness of any website’s content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalise on strong performing features and remove the weak.