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Starr Tincup acquires new client, Birkman International, Inc.
Marketing firm acquires new client that serves HR sector PR9.NET October 27, 2006 - FT. WORTH, Texas – Starr Tincup, an integrated marketing firm focused on customer selection, acquisition and retention for software and services companies, announced today the acquisition of a new client, Birkman International, Inc. Birkman created the trademarked Birkman Method® (the Birkman), an industry-leading business tool that facilitates individual growth, corporate change and organizational effectiveness. The Birkman is the firm's proven method of assessing human potential to raise business performance and allow greater personal, team and organizational productivity. Birkman's customers consist mainly of HR professionals focused on team building, leadership development, organizational alignment and competency development. More than 2 million people have used the Birkman since its development in the 1950s. "Birkman represents an important new dimension in client service for Starr Tincup," said Bret Starr, principal and co-founder of Starr Tincup. "Even though we have other clients that sell into the HR services space, Birkman is unique because of their long-standing reputation in personality assessments, which is increasingly important in the future of HR. Leadership development, executive coaching, team dynamics and conflict resolution are all key areas for HR." Birkman's goal with Starr Tincup is to generate as many qualified corporate sales leads as possible within the confines of their budget. Their overarching goal is to increase overall corporate sales by approximately 25 percent in 2007. Starr Tincup and Birkman anticipate a successful, effective relationship because both firms are focused on the delivery of a well-defined sales and marketing objective through the use of The Active Path™, a proprietary marketing model designed by Starr Tincup to help clients make decisions about sales and marketing investments based on root cause analysis, predictive modeling and ROI projections. The Active Path considers the entire prospect and customer lifecycle and all the possible ways that companies can invest their marketing spend to advance buyers through the prospect and customer lifecycle at the lowest possible cost. # # #
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About Starr Tincup Starr Tincup is an integrated marketing firm for business-to-business software and services companies. We help clients market smarter so they drive more revenue with better marketing ROI. Our scope of services includes consulting and planning, market research, sales and marketing infrastructure implementation and marketing program execution. For more about Starr Tincup, visit their website at www.starrtincup.com or read their blog at http://starrtincup.blogspot.com. |
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