Shaun Rein, MD of the China Market Research Group, to Speak at ad: tech Shanghai 2006

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Business - Marketing & Advertising - China Market Research Group (CMR)

Release Date: September 09, 2006

Shaun Rein, MD of the China Market Research Group, to Speak at ad: tech Shanghai 2006

By China Market Research Group (CMR)
September 09, 2006

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Shaun Rein, Managing Director of the China Market Research Group (CMR), and leading expert on China's blogosphere will speak at ad: tech Shanghai 2006 on how MNCs in China can harness Web 2.0 for their benefit. Other speakers include Robin Li, CEO of Baidu.

PR9.NET September 09, 2006 - Shanghai, China - Building upon its success from last year where over 2000 people attended, ad: tech Shanghai will be held from October 18-19, 2006 in Shanghai at the Pudong Shangri-La. The two day event will bring together the world's leading experts on digital marketing. The conference will provide opportunities to share insights specifically into the Chinese digital arena and network with fellow delegates.

Robin Li, CEO of Baidu, and Shaun Rein, Managing Director of the China Market Research Group (CMR), are two of the slated speakers to share their experiences with China's internet and Chinese internet consumers.

"I am excited to take part in ad: tech Shanghai 2006," Shaun Rein says, "Companies have to realize the importance that Web 2.0 can have on their operations and develop strategies to take advantage of the fast-growing blogosphere. It is especially true when considering that most of China's bloggers fall within the coveted 18-25 year old age group."

Shaun Rein will be moderating a panel entitled "Blogvertising, Corporate Blogging, and Vlogs". Joining him on his panel will be Martin Alintuck, Managing Director, China, of Edelman; Lisa Lai, Reporter, Jessica Magazine; and Diana Jim, Managing Director, Tribal DDB.

Additional information on ad: tech Shanghai 2006, including registration materials, can be found by visiting:

http://www.ad-tech.com/shanghai.asp

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Shaun Rein, MD of the China Market Research Group, to Speak at ad: tech Shanghai 2006

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About China Market Research Group (CMR)

The China Market Research Group (CMR) provides our clients with the market intelligence they need to make smarter decisions in China.

Many American and European companies expanding in China make the mistake of not fundamentally understanding Chinese market conditions and consumer patterns.

Using sophisticated methodologies, our team of analysts conducts customized, objective, and discreet research to help companies understand how to seize advantage of the fastest growing economy in the world.

Our clients come from a variety of industries and range from Fortune 500 companies to SMEs to hedge funds. Analysts on the ground in China conduct research to help companies determine:

Market Entry Strategy
Product Feasibility
Competitor Analysis
Consumer Insights
Pricing Approaches
Supply Chain, JV, and Channel Partner Evaluation
Target Account Profiling
Venture Capital / Private Equity
Hedge Fund/ Stock Analysis