Westwood One and Twix Host The Ultimate Sports Party Package Sweepstakes

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Business - Marketing & Advertising - Sinuate Media, LLC

Release Date: May 22, 2006

Westwood One and Twix Host The Ultimate Sports Party Package Sweepstakes

By Sinuate Media, LLC
May 22, 2006

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Thousands of Dollars in Prizes including a Big Screen Flat Panel HDTV for the "Chew it Over with Twix" Campaign. Sweepstakes launches on May 29th on www.ChewItOverWithTwix.com.

PR9.NET May 22, 2006 - BALTIMORE, MD. - Westwood One (NYSE: WON) and Twix have teamed up to offer The Twix Ultimate Sports Party Package Giveaway, featuring prizes including a 42" HD Flat Panel TV, surround sound audio system, $1000 for hosting a party, baseball memorabilia, a cooler, portable grill and a party supply of TWIX® Caramel Cookie Bars. Contestants may enter the contest May 29th through July 9th, 2006 by visiting
www.ChewitOverwithTwix.com.

The first of its kind giveaway for Westwood One and Twix will be implemented through Westwood One's Metro Networks Division, with a second installment slated to run later this year.

"The ability to combine live, announcer-read sponsorships and interactive media was a key element for this promotion," said TWIX.

To enter The Twix Ultimate Sports Party Package Giveaway, and to view the official contest rules, listeners can visit www.ChewitOverwithTwix.com.

The giveaway will be driven by multimedia promotion, including radio sponsorships in twenty select markets and a strong online presence.

The Chew it Over with Twix campaign launched in 2004 to target young adults. Twix.com's interactive Need A Moment website launched in late March 2006.

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Westwood One and Twix Host The Ultimate Sports Party Package Sweepstakes

Contact Information of Sinuate Media, LLC

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About Sinuate Media, LLC

Sinuate Media is a technology-focused new media marketing & PR firm based in Baltimore, Maryland. For more information, contact Leah Messina at 410.235.5531 or leah@sinuatemedia.com.