Tribal DDB launches new online campaign for launch of Guardian's crossword over mobile service

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Business - Marketing & Advertising - immediate future Limited

Release Date: November 22, 2005

Tribal DDB launches new online campaign for launch of Guardian's crossword over mobile service

By immediate future Limited
November 22, 2005

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Campaign is part of ongoing focus of driving revenue through mobile channels

PR9.NET November 22, 2005 - This week, Tribal DDB launches a new online ad campaign to promote Guardian's free trial of its new mobile crossword service.

With an objective of generating subscriptions to the new service, the campaign comprises banners and skyscrapers and launches on www.guardian.co.uk.

Graham MacFadyen, Subscriptions Manager at Guardian Unlimited, comments: "This campaign is part of a wider strategy of offering Guardian content through a variety of digital touch-points, while continuing our focus on driving revenue through mobile channels."

Tribal's creative shows a blank crossword puzzle and invites consumers who wish to take up the one-day trial to enter their mobile number into the blank spaces.

Matthew Law, Account Director at Tribal DDB, explains: "The Guardian crossword campaign is all about making the process for consumers to access Guardian's range of content as direct and as easy as possible."

Guardian's mobile crossword service costs £3 a month. For this, consumers receive a daily cryptic and quick crossword, direct to their mobile. The campaign will run for 3 months

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Tribal DDB launches new online campaign for launch of Guardian's crossword over mobile service

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