eMergent Marketing: New Employee Announcement-Cathleen Zapata

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Business - Marketing & Advertising - eMergent Marketing

Release Date: October 13, 2005

eMergent Marketing: New Employee Announcement-Cathleen Zapata

By eMergent Marketing
October 13, 2005

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Cathleen joins eMergent Marketing's web site usability and conversion team as a Customer Experience Manager.

PR9.NET October 13, 2005 - Cleveland, Ohio (October 2005) eMergent Marketing, Northeast Ohio's largest eMarketing and Web site conversion services firm, is pleased to announce the addition of Cathleen Zapata to the company. Cathleen joins eMergent Marketing's web site usability and conversion team as a Customer Experience Manager.

Before joining eMergent Marketing, Cathleen was the Senior Consumer Experience Analyst at Insurance.com, where she ran the company's in-house usability lab and oversaw the online customer experience for all company initiatives.

With over 10 years of experience in the field, Cathleen brings a wealth of experience in quantitative and qualitative research, specializing in usability testing, Web site reviews, competitive assessments, and user research that includes surveys and focus groups.

According to Suzanne Galvez, the Vice President of eMergent Marketing, "Cathleen will play a significant role in helping to expand our usability and conversion services offering. Her extensive experience and dedication to outstanding results are exactly what eMergent Marketing needs to continue to deliver the high level of value our clients expect as this segment of our business continues to grow."

Cathleen noted, "eMergent Marketing is a true leader in this industry and I am ecstatic to be a part of the team. I think my passion for usability and experience in providing a superior and profitable customer experience will be valuable to my position here."

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eMergent Marketing: New Employee Announcement-Cathleen Zapata

Contact Information of eMergent Marketing

Phone	216-245-0490
FAX	216-373-0306
Website	http://www.emergentmarketing.com
E-Mail	E-mail Address Protected
Address	25101 Chagrin Blvd., Suite 110

About eMergent Marketing

eMergent Marketing of Cleveland, Ohio is a bright young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing is currently expanding its SEO arsenal by offering website usability and conversion strategies (testing) to its clients, in order to ascertain what aspects of their internet marketing are having the greatest impact on consumers. eMergent Marketing represents a whole new way of thinking about Internet marketing and e-commerce strategy.