InfoSpace's WebFetch.com first in Europe to add MSN Search

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Business - Marketing & Advertising - Elemental Communications

Release Date: August 11, 2005

InfoSpace's WebFetch.com first in Europe to add MSN Search

By Elemental Communications
August 11, 2005

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InfoSpace Search & Directory http://www.infospaceinc.com, a leading Web search and online directory services provider, today announce that search results from MSN Search are now available on its metasearch engine WebFetch http://www.webfetch.com for Europe.

PR9.NET August 11, 2005 - By becoming the first in Europe to combine results from the four leading search engines – MSN, Google, Yahoo! and Ask Jeeves – WebFetch.com gives consumers the most comprehensive view of the web and helps them efficiently retrieve the most relevant results.

Dominic Trigg, Vice President of Search & Directory at InfoSpace Europe explains, "With continued explosive growth of online search, MSN Search is a terrific addition to our metasearch capability. As the only provider to have relationships with all four of the most popular algorithms, we are able to offer a search solution uniquely designed to provide end users with the most relevant results and support our partners' business agendas."

Most people believe search results across all four engines are the same, when, in fact, the vast majority of the results from each engine are different. A new study conducted by InfoSpace's Dogpile.com in the US, in conjunction with researchers at the University of Pittsburgh and the Pennsylvania State University evaluated 12,570 random queries run on MSN Search, Google, Yahoo! and Ask Jeeves. It found only 1.1% of first page results were the same across all four engines. The full results of the study can be found at http://CompareSearchEngines.dogpile.com/whitepaper.

Trigg continues, "InfoSpace's metasearch product allows its private-label partners to deliver a differentiated search experience that their customers can't find at any single engine. By bringing together the top results in one place, InfoSpace's partners are able to deliver top quality results under their own brand and generate superior monetization."

InfoSpace has built a tool that allows consumers to compare the results of the leading engines for themselves. The new comparison search tool can be found at http://missingpieces.webfetch.com/

InfoSpace's Dogpile.com, which primarily caters for the US search market, added MSN last week.

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InfoSpace's WebFetch.com first in Europe to add MSN Search

Contact Information of Elemental Communications

Phone	0870 745 9292
FAX	0870 745 9293
Website	http://www.elementalcomms.co.uk
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Address	Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

About Elemental Communications

Elemental Communications launched in October 2005. The consultancy is the product of Elemental PR, an integrated PR consultancy, which was founded by Tim Gibbon April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology. http://www.elementalcomms.co.uk