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Press Release Category Business - Marketing & Advertising - eMergent Marketing Release Date: June 29, 2005

eMergent Marketing Improves Web Site Conversions by 100% for Cleveland Law Firm

By eMergent Marketing
June 29, 2005
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By incorporating in-house usability and conversion expertise into the pay-per-click management process, eMergent Marketing was able to significantly improve the conversion rate and the associated number of Web site conversions from the pay-per-click campaigns they manage for Kahn & Associates.

PR9.NET June 29, 2005 - Cleveland, Ohio - eMergent Marketing and Kahn & Associates, a Cleveland, Ohio Lemon Law firm recently concluded a two-month pay-per-click conversion test in an effort to improve the number of completed consultation requests resulting from the paid search marketing campaigns.

By incorporating in-house usability and conversion expertise into the pay-per-click management process, eMergent Marketing was able to significantly improve the conversion rate and the associated number of Web site conversions from the pay-per-click campaigns they manage for Kahn & Associates.

Upon completion of the two-month test, eMergent Marketing increased the campaign conversion rate by more than 2.5%; resulting in an 100% increase in the number of completed consultation requests.

According to Craig Kahn, President of Kahn & Associates, "eMergent Marketing has been a valuable partner in our online marketing efforts. The latest adjustments we made to our pay-per-click campaigns drastically improved our already successful search engine marketing efforts."

At a time when the cost-per-click for paid keywords continues to rise, improving the conversion rate is a critical component for ensuring overall campaign ROI. "While many search engine marketing firms are focused on simply driving traffic for their clients, eMergent Marketing is committed to a more comprehensive approach," noted Paul Elliott, eMergent Marketing's President.

eMergent Marketing was founded on the premise that the convergence of search engine marketing and Web site usability and conversion would produce results that far outperform traditional SEO / SEM firms. The results simply speak for themselves.



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eMergent Marketing Improves Web Site Conversions by 100% for Cleveland Law Firm


Contact Information of eMergent Marketing Contact Information of eMergent Marketing
Phone 216-245-0490
FAX 216-373-0306
Website http://www.emergentmarketing.com
E-Mail E-mail Address Protected
Address 25101 Chagrin Blvd., Suite 110

About Kahn & Associates

Kahn & Associates, L.L.C. is a growing consumer law firm dedicated to providing legal counsel to consumers. The firm was founded in 1996 in Cleveland, Ohio to provide legal services to individuals who purchased defective motor vehicles (Lemon Law). Since that time, Kahn & Associates' Ohio Lemon Law Practice has continued to expand and is now able to offer lemon law help in Michigan and Pennsylvania.
http://www.kahnandassociates.com


About eMergent Marketing

eMergent Marketing of Cleveland, Ohio is a bright young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing is currently expanding its SEO arsenal by offering website usability and conversion strategies (testing) to its clients, in order to ascertain what aspects of their internet marketing are having the greatest impact on consumers. eMergent Marketing represents a whole new way of thinking about Internet marketing and e-commerce strategy.

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