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Global Protection is a major concern amongst European ISV's
Security Protection have increased among European ISV's through the past 12 months, MediaDev's study reveals PR9.NET March 03, 2005 - London - Global figures provided by the BSA research institute show that nearly 36% of software solutions are installed from illegal copies of applications. MediaDev conducted a survey amongst European ISVs to assess how they are tackling the issue. 1000 ISVs were interviewed in Germany, UK, France and Italy. This study assesses the impact of the threat of piracy in Europe. Size of the company, a determining factor? Within smaller ISVs, we observe a general tendency in Germany, France and Italy to have some form of protection from piracy. In the UK, 2/3 of small companies had no protection. The reason given for this shortfall was primarily that the development projects worked on by these teams were too small to justify development or procurement of a security solution. Of those small ISVs who do employ an anti piracy solution there are two main types utilised. In France and Italy more than 66% of choose to make users authenticate via a password/key. In the UK and Germany software protection are used to a greater extent with more than two thirds of small ISVs using a third party provider. More developers, more protection As the size of the ISV increases, so does the tendency to deploy anti piracy solution. 20% of ISVs employing 10-50 developers do not utilise any anti piracy solution. This figure falls to 10% for ISVs employing 50-100 developers. We found no instances of ISVs employing over 100 developers with unprotected applications. The larger German and UK based ISVs remain faithful to commercial security solution with more than 75% utilising a 3. Party provider. Bespoke anti piracy solution development and encoding are equally popular amongst the remaining ISVs. Italy maintains a strong preference for authentication with 66% of ISVs using this method. French results also remained consistent with findings for small ISVs in that region. Distribution Model The method of distribution employed by an ISV clearly has an impact on the nature of the anti piracy solution selected. CD - ISVs distributing applications on CDs mainly select software solutions. In-house, bespoke development is a close second followed by the authentication by key/password and encoding. ASP Model - ASP providers also predominantly select software solutions. Encoding and Authentication by key/password are each used by one in five ISVs. Download - Providers of applications available for download are prone to utilise authentication by key/ password. Installed at location - Solutions installed at client locations often have no protection. Europe-wide conclusions Amongst ISVs that uses copy protection, a commercial third party solution is most utilised. Password/keys are also popular ways of protection. Of those ISVs who use a commercial security solution, Macrovision and Aladdin is the most common. In general, ISVs are satisfied with their anti piracy solutions with 94% of those who do use a solution grading it at 7 out of 10 or higher. Safety is a priority and major concern and protection has increased over the past year. # # #
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About MediaDev MediaDev is a leading global marketing agency with a sole focus on the application development and IT infrastructure market places. |
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