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Quigo Launches Innovative New Content-Targeted Advertising Platform for Advertisers and Publishers
Quigo Technologies, Inc., a leading developer of online marketing technologies, announced today the launch of its new content-targeted advertising platform called AdSonar Exchange. PR9.NET June 21, 2004 - Designed to offer pinpoint precision in reaching target audiences, AdSonar Exchange allows online advertisers and Web publishers to take a niche approach to ad placement, generating better ROI for advertisers and better revenues for publishers. AdSonar Exchange is debuting with more than 150 top publishers in the health, beauty & fitness, travel, and education industries. "We knew from talking to advertisers and publishers that the current content-targeting products were missing the ad placement accuracy they both wanted, and frankly needed," stated Michael Yavonditte, CEO of Quigo. "AdSonar Exchange's classification of Web sites by content topic is the first step to ensure that an ad will be shown in front of the right person on the right page — and something advertisers can't get from the other solutions out there." AdSonar Exchange's intuitive listings system allows advertisers to select the type of site where they want their ad to appear, for example travel, and then provides specific content topics for advertisers to bid on like "Hotels in Boston" or "Golf Vacations." Relevancy controls powered by semantic technology allow AdSonar Exchange to understand the meaning and tone of a Web page in a way that a human understands it to then pinpoint ad placement even further. With AdSonar, a travel publisher page can only draw from a pool of travel advertisers. "AdSonar Exchange is the solution to the current search relevancy problem. With AdSonar Exchange, advertisers are comfortable knowing their ad listings will only show up on the types of sites and topics they selected. Publishers are happy knowing that only ads specifically relevant to the content of their Web page will be displayed—not off-topic or house ads which generate lower clicks and lower revenues," continued Yavonditte. One of the first content categories Quigo is launching is travel, which matches advertisers, such as Priceline.com, with extensive online travel publishers, such as Island Media. Now, a soon-to-be-groom visiting www.islands.com to plan his Bermuda honeymoon might see an AdSonar ad listing with a Priceline airfare sale to Hamilton, Bermuda. "Quigo's content-targeted advertising platform is one of the most sophisticated and targeted ad-buying systems on the Internet," said Bob Davis, Quigo board member and former CEO of Terra Lycos. "For the first time, advertisers using AdSonar have unprecedented control over the types of Web pages that display their ads, and by simply bidding on a specific content-oriented topic, they not only choose where it will be placed but also how much they are willing to pay for it. Content-targeted advertising is a burgeoning market, and Quigo is uniquely positioned to capitalize on it with this distinct product." Advertisers and publishers wishing to take advantage of Quigo's AdSonar technology are currently able to sign up through the self-service option at www.quigo.com. # # #
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About Quigo Technologies, Inc. Quigo develops first-of-its-kind, marketing technology that helps businesses and consumers get more of what they want out of Internet search. ROI-based solutions for content-targeted advertising and search engine marketing form the basis for Quigo's product offerings: AdSonar Exchange, a content-targeted advertising marketplace for advertisers and Web publishers; and FeedPoint, a search engine marketing solution for advertisers and search engine marketing agencies. FeedPoint, AdSonar and Quigo are service marks of Quigo Technologies, Inc. |
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