Digital River Helps Expand Global Online Sales Operations for Trend Micro
Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing , today announced that it signed an extended e-commerce agreement with Trend Micro, Inc., a leader in network antivirus and Internet content security software and services.
PR9.NET February 18, 2004 - Based on the agreement, Digital River will launch fully localized e-commerce sites to support the expansion of Trend Micro's online sales operations into European and Asian Pacific markets. In addition to supporting Trend Micro with its ongoing efforts to grow its online business, Digital River will continue to host and manage Trend Micro's existing domestic and international e-commerce sites.
"Over the past five years, Digital River has played an important role not only in supporting the operational side of our international online business, but also in helping us execute on our aggressive growth plans, which have contributed to a more than 600 percent increase in our online sales," said Anuja Parikh, Trend Micro's global Web marketing manager. "By leveraging Digital River's e-commerce assets, we have been able to increase exposure for our products, delivering them into multiple e-commerce channels supported by best practice e-marketing strategies and third-party relationships. Through our extended agreement, we plan to take the solid e-commerce foundation we have established and expand deeper into worldwide geographies."
Digital River and Trend Micro recently launched a new e-commerce site in Australia. The new online store can be accessed via http://www.trendmicro.com.au. Digital River also manages Trend Micro's six existing online stores in the United States, United Kingdom, Latin America, France, Italy and Spain. These sites are designed to support localized content and currencies. In addition to hosting and providing e-commerce operations for these sites, Digital River will continue merchandising and delivering Trend Micro's software titles into its e-commerce channel of more than 600 online retailers.
"We look forward to helping our clients address important cultural and localization requirements as they intensify their global online marketing and sales efforts across multiple e-commerce channels," said Joel Ronning, Digital River's CEO. "International e-commerce markets continue to offer increased growth opportunities for our clients and our company, and we believe we are well-positioned to help our clients take advantage of them. Our international e-commerce suite offers companies comprehensive support for the online purchasing process, from site development, e-marketing and localized customer service, to transaction processing, order fulfillment, fraud prevention and value-added tax (VAT) management."
Today, Digital River hosts and manages e-commerce sites for nearly 34,000 companies worldwide. These sites can transact in more than 15 currencies, display in any language or currency, deliver multiple international payment options and support customer service in 11 languages, including Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Swedish. To help its clients avoid large registration expenses as well as complicated filing and compliance procedures, Digital River also manages all processes associated with VAT registration.
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About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.
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