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Press Release Category Business - Marketing & Advertising - Orangeboard media Release Date: November 26, 2013


By Orangeboard media
November 26, 2013
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A media sales partnership which will see OrangeBoard Media get a foothold in the US ad market with its Ad Hanger product offering.

PR9.NET November 26, 2013 - Brampton, ON, Canada- OrangeBoard media announced today that it has reached a partnership agreement with Encompass Media Group based in New York, one of the nation's leading non-traditional media companies for the exclusive media sales and distribution rights of its Ad Hanger platform in the U.S. market.

Ad Hangers are branded clothes hangers circulated through dry cleaners. The customizable hangers offer advertisers a wide range of engagement opportunities, companies looking to increase brand awareness, boost sales, reward loyal consumers or recapture lapsed users can rely on our dry cleaner-distributed programs to reach a high-value demographic in the US and Canada. Aimed an audience of affluent, white collar, savvy and image-conscious consumers, the Ad Hanger platform has gained traction in the North American, European and Middle Eastern markets and has been successfully adopted by worldwide brands like BMW, L'Oreal, Nivea, Van Heusen, Kellogg's and Heineken.

"Encompass Media Group is very excited to be partnering with OrangeBoard Media, we believe that with the ever increasing fragmentation of media, and innovations in technology, the ability to get your message into the consumer's hands becomes even more valuable. Advertising on branded dry cleaner hangers enables us to reach that ever so elusive business working professional with vibrant 4 color messages into homes and offers the ability to target by area, zips and demographic," said Encompass Media Founder and President Don Winter.

To promote the launch of Ad Hangers into the US market, OrangeBoard Media created a brand new explainer video which can be found on their website, The video describes how Ad Hangers provide advertisers with a unique, innovative and creative way to reach consumers with high impact and unmatched view and open rates.

OrangeBoard Media Operations manager Robert Graham described the partnership, which will see Encompass Media Group as its sole media sales representative, as a significant step forward for both companies in offering brands more options to their media mix across both borders. Encompass Media Group is excited to offer their client base, which includes globally recognized advertisers like Mastercard, Verizon, American Airlines and Johnson & Johnson, another tool for reaching their consumers.

OrangeBoard Media has already successfully deployed Ad Hangers in the Canadian market, with its most notable partnerships being with RBC for their Avion Visa card program, RBC new branch openings and Bell for their business service offerings.

Graham is already gearing up production of Ad Hangers for what he expects will be a huge surge in demand. He is also excited about what the partnership will mean to Canadian manufacturers that print the Ad Hanger graphics and manufacture the hangers. He said, "We're already seeing continued growth as this platform gains traction in the Canadian marketplace. To now start establishing a foothold in the U.S. market, with ten times the number of dry cleaner than in Canada, is tremendous. We expect this partnership to put more Canadians and Americans to work and could really turn into a feel-good cross border success story."

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About Orangeboard media

We offer cost-effective and engaging advertising ideas to provide organizations with deep access and high reach to their customers. Our innovative marketing engagement tools ensure that your brand message is hard to miss, even in the midst of thousands of messages they see every day.

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