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Press Release Category Business - Marketing & Advertising - Digital River, Inc. Release Date: March 15, 2004

Digital River Announces Call for Entries for its 2004 ICE Awards

By Digital River, Inc.
March 15, 2004
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Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing , today announced a call for entries for its 2004 ICE Awards SM - an acronym for Internet Commerce Excellence. The awards recognize Digital River clients that are putting its e-commerce best practices to work in creative new ways to drive revenues and efficiencies through their online stores. Digital River's ICE Awards will be presented to clients during a ceremony at the company's Network Summit scheduled for May 5-6, 2004, at the Four Seasons Hotel in Newport Beach, California.

PR9.NET March 15, 2004 - "As the gold standard for creating a superior online customer experience continues to rise, clients are increasingly recognizing the importance of e-commerce best practices to managing their online businesses," said Joel Ronning, Digital River's CEO. "By applying e-commerce best practices to technology use, site design, e-marketing, customer service, international localization and other important e-commerce operations, our clients can reduce the risk and guesswork in generating traffic, driving conversion rates, building customer loyalty and ultimately increasing online profits."

Digital River clients, ranging in size from small businesses to large enterprises, can enter the ICE Awards by completing and submitting a nomination form. Entries will be accepted and awards presented in the following categories: Best Product Launch , Best Network Marketing Campaign , Best Promotional Performance , Best International E-Commerce Strategy , Best Online Performance by a Retailer and Best Use of Technology on a Remote Control Platform.

"Digital River's ICE Awards represent standards in e-commerce excellence, which serve not only the award winners, but also their customers," said Ed McGuiggan, Scansoft, Inc.'s, director of programs marketing. "By working with Digital River and leveraging its e-commerce best practices, we've been able to create a superior online shopping experience, more excitement around our product launches, added operational efficiencies and an improved bottom line."

Nomination forms and qualification rules for the Digital River ICE Awards are available online at http://www.digitalriver.com/corporate/ice/. All entries must be received at Digital River by April 12, 2004.


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Digital River Announces Call for Entries for its 2004 ICE Awards


Contact Information of Digital River, Inc. Contact Information of Digital River, Inc.
Phone 952.646.55811
Website http://www.digitalriver.com
E-Mail E-mail Address Protected
Address Digital River, Inc.
Corporate Headquarters
9625 West 76th Street, Suite 150
Eden Prairie, MN 55344


About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.

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