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Press Release Category Business - E-Commerce - BoBijou Pearls Boutique Release Date: January 28, 2010

The Interactive Media Council recognize the with the Outstanding Achievement award in the Retail category

By BoBijou Pearls Boutique
January 28, 2010
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Leading online pearl jewellery retailer of Orchira pearl jewellery, wins an Outstanding Achievement award for their pearl jewellery boutique with the Interactive Media Council Award which recognizes the highest standards of excellence in website design and development.

PR9.NET January 28, 2010 - BoBijou, a leading online retailer of Orchira pearl jewellery, announces receipt of the prestigious Outstanding Achievement Interactive Media Award in the "Retail" category for their retail website, which is dedicated to the highest quality standards in the industry and offers luxurious and unique Orchira branded pearl jewellery made exclusively with fine cultured pearls and natural gemstones. was given a complete makeover, enhancing the look and functionality of the website while streamlining the integration of the proprietary e-commerce platform, enabling to personalize and enhance the online shopping experience. Exclusively dedicated to the retail of Orchira branded pearl jewellery in the United Kingdom, 2010 plans include expansion of the pearl jewellery brand portfolio and further international expansion.

Ellen Jabo, E-commerce director of noted "These days, great web design it is not enough be a successful online retailer. The challenge is to compose a winning combination of presentation, merchandising and outstanding customer support. And Orchira provided us with the most comprehensive pearl jewellery catalogue, excellent product photographs and unbeatable prices."

Shan You the founder of Orchira pearl jewellery commented "The Orchira brand has grown into a leading pearl jewellery brand and already stocked by the largest retailers including department stores, catalogue companies, jeweller chains, large internet retailers in UK, France, Spain, Romania, Czech, Italy, Poland and Japan. Winning this award has been immensely gratifying to know that all the hard work and dedication to producing a top quality online catalogue pays off in the end. We are now looking forward to see BoBijou localisation for emerging markets".

The IMA judges evaluate websites based on five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance and excelled in all areas of the international competition's judging criteria, earning an overall score of 478 out of 500. It is an extremely challenging award to win and represents a very high standard of planning, execution and overall professionalism.

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Contact Information of BoBijou Pearls Boutique Contact Information of BoBijou Pearls Boutique
Phone +44 1506 467 286
FAX +44 1506 467 288
E-Mail E-mail Address Protected
Address PO Box 2013 Livingston West Lothian EH54 0BE United Kingdom

About Orchira

Orchira designed jewellery lines can be found through a growing network of jewellery retailers, department stores and TV shopping channels across the United Kingdom, Europe and Japan. The British most adored pearl jewellery brand offers a wide selection of colourful, fashionable and elegant pearl jewellery that is handmade with cultured pearls and natural gemstones.

The abundance of finest pearls and gemstones coupled with plenty of colour and different styles give a true touch of luxury, all at amazingly affordable prices.

About BoBijou Pearls Boutique

BoBijou is a leading ethical pearl jewellery designer, who’s emphasis is on fair trade gemstones and eco-friendly pearl cultivation trade. BoBijou adheres to the best environmental practices designed to reduce human impact and protect fresh water lakes and rivers eco-systems.

Passionate to promote positive ethics, BoBijou sources pearls and gemstones only from environment friendly pearl growers and gemstone miners assuring that quality, environmental and ethical standards are met in full.

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