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Press Release Category Business - E-Commerce - JS² Communications Release Date: May 06, 2008

EyeBuyDirect.com Announces Launch of New Homepage


By JS² Communications
May 06, 2008
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Stylish Redesign and New Layout Create an Improved Shopping Experience for Consumers.

PR9.NET May 06, 2008 - New York, NY - EyeBuyDirect.com (www.eyebuydirect.com), an efficient and easy-to-use prescription eyeglasses website for budget conscious, savvy shoppers, announced today the launch of its resigned homepage. Hoping to provide its customers with a more enjoyable shopping experience, the new page offers a sleeker, stylish design with a clear, concise layout for easier navigation.

"EyeBuyDirect.com prides itself on fashion, quality, ease and affordability and we wanted to ensure our homepage reflected these attributes," said EyeBuyDirect.com Founder and CEO Roy Hessel. "As most of our customers come to EyeBuyDirect.com seeking fashionable eyeglasses, the goal was to create a chic atmosphere that makes our customers feel good while shopping and we are confident that they will be impressed with the new design."

The redesign includes brighter colors, stylish text, bigger features, a flash slide show of modeled eyeglasses and an "in the news" section. In addition, the redesign also helps shoppers more easily locate the site's unique virtual dressing room, EyeTry, which allows consumers to upload images of themselves on which to superimpose thousands of frames and color selections. From there, the images can be posted to the site's Wall of Frame, providing shoppers the chance to receive feedback on their selection from other consumers worldwide. In addition, EyeBuyDirect.com shoppers can upload their photos to Facebook pages to get even more feedback from family and friends before purchasing.

For more information or to see the new homepage, please visit www.eyebuydirect.com.


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About JS² Communications

JS² Communications is an integrated communications and consulting firm providing a full-range of strategic services in public relations. Each and every one of our campaigns is individually designed to build awareness and produce maximum publicity results according to our clients' needs.

We care enough to strive for perfection and believe this attitude emanates from everything we undertake. We promise nothing less than this 100-percent effort for you.


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